Communications Kit: Community Partnerships

When animal services agencies connect with other organizations, businesses, and agencies, both benefit to better support people and pets where they live. Community partnerships come in all shapes and sizes, and truly the sky is the limit! But like any good partnership, success will come from clear communication and a collaborative spirit. This three-part kit…

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Communications Kit: Volunteer Integration

Volunteers are engaged in every area of operations in a community-centered animal shelter—fully integrated into driving forward the mission, vision, and values of the organization. There is no limit to the roles volunteers can play, calling on their interests, skills, networks, and bandwidth. Some of these roles can even be done remotely!  This communications kit…

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Communications Kit: Neighbors Helping Neighbors

A key way to keep people and pets together, and pets from unnecessarily entering shelters, is through community support—neighbors helping neighbors. Good communication about this topic will help your community see the importance of community support—and will also offer concrete ways they can participate. Communities are stronger when we support each other, including each other’s…

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Communications Kit: Supported Self-Rehoming

Approximately a quarter of animals entering animal shelters come in under the intake type called “owner surrender.” Supported self-rehoming is a way for organizations to help people find new homes for their pets, without those pets ever needing to enter the physical shelter.  This kit will help raise awareness with pet owners about what self-rehoming…

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Communications Kit: Big Dogs

When it comes to medium and large dogs, they face some of the most unique challenges both within our sheltering systems and within the community: They are disproportionately impacted by restrictive adoption policies, housing policies, and even laws. When times are tough for families, big dogs are some of the first to be impacted. Ultimately,…

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Communications Kit: Lost Pet Reunification

Lost pet reunification focuses on getting lost pets home to their people, and preventing pets from becoming lost again. Over the years, the animal sheltering field has come to recognize that many of the animals who we’ve historically referred to as “stray” are likely lost. They come to us well-cared for and in some cases,…

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Communications Kit: Space Crisis

When space crises strike, we need the community’s support and action to help us save lives. Whatever the inciting cause, the domino effect of space crisis situations means we need to get more pets into homes (foster or adoptive) faster, keep more pets with their families (and therefore out of the shelter), and simultaneously keep…

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Communications Kit: Foster Programs

This communications kit is our most jam-packed yet! The focus here is on foster-centric sheltering: the concept of moving more animals to home-based care rather than institutional care. To get more pets into foster homes, marketing and fostering have to work together to keep messaging steady and consistent, and we’ve created this kit with that…

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Shelter Capacity Meter: Customizable Template

Use this graphic in a post or newsletter to help communicate when your organization is reaching a dangerously full level. Consider your words and how often you deploy this type of message to ensure it doesn’t begin to lose its impact or the seriousness of the message. The concept of space in our shelters and…

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Communications Kit: Cats and Kittens

Help keep your community informed about the humane and effective programs that support both free-roaming and owned cats, and you’ll be spreading awareness about their importance while also getting more involvement which in turn helps keep cats safe and keep families together. Explore this toolkit which contains a broad collection of customizable tools, editable graphic…

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