The Power of Our Words

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“The limits of my language mean the limits of my world.” Ludwig Wittgenstein I spend my days thinking a lot about words and the very specific language we use in the world of animal welfare. While imagery is critical to capturing attention, I’ve come to believe we really can’t separate marketing from the words and…

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Communications Kit: Volunteer Integration

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Volunteers are engaged in every area of operations in a community-centered animal shelter—fully integrated into driving forward the mission, vision, and values of the organization. There is no limit to the roles volunteers can play, calling on their interests, skills, networks, and bandwidth. Some of these roles can even be done remotely!  This communications kit…

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Halloween Adoption Promo Templates

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These adoption promotion templates are so cute, it’s scary! Celebrate the cutest version of spooky season with halloween-themed adoption promos, completely customizable and easy to use. Promote one pet who needs a bit of extra attention, or run an adoption special with reduced fees. When you click download you’ll be taken to the Canva templates…

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Fall Adoption Promo Templates

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Fall is the perfect time to spread the word about your adoptable pets: The air is crisp, pumpkin-spice is coming back, and the winter ahead puts everyone in a cozy mindset. What better way to embrace the warmth of the season than to add a new family pet into the mix? These easy to use,…

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