Shining a Light on Senior Pets

Seniors For Seniors7

Published Nov 2016, Updated January 2024: Grey-faced and mature pets sometimes encounter a bit of a challenge when it comes to adoption. Perhaps it’s our very human reaction to try and protect our hearts from the impending loss of a pet. Maybe older pets force us to come to terms with our own mortality in…

Read More

Marketing Foundations: Establishing & Sharing Your Brand

Branding Sticker Mule

Your organization’s brand is an expression of its identity and values, and helps craft the way that your followers see and interact with you. Often, the idea of establishing or reviving a brand feels intimidating and huge – but we’re here to tell you that it’s much more achievable than that!   Too often, we…

Read More helps animal welfare organizations deepen community connections, #ThanksToMaddie

Heartsspeak 2

HeARTs Speak and Maddie’s Fund® are excited to announce the launch of, a free stock image library created for animal well-being (welfare) organizations aimed at increasing inclusivity and providing a welcoming environment for all community members. The project’s launch earlier this month was made possible by a two-year $84,700 grant to HeARTs Speak from Maddie’s Fund,…

Read More

Writing Compelling Pet Bios Using ChatGPT

Chatgpt Blog #2

Adoption bios are one of the most critical parts of content creation and may be most likely to suffer if you’re feeling some creative burnout. When you are facing down dozens or even hundreds of bios every week, there are some amazing ways that AI can be an absolute lifesaver. Want to learn more about…

Read More

Changing the Game: ChatGPT’s Role in Animal Shelter Marketing

Chatgpt Blog #1

With the rise of AI-powered tools like ChatGPT, there are tons of new opportunities to make marketing work easier and faster. But how can we use this new technology in the most effective and appropriate way? Consider this your introduction to AI-powered writing tools for the world of animal welfare, the first in a series…

Read More

Kitten Season Template: Myth vs. Fact for Instagram Stories

Website Post Feature Images

These templates built specifically for a fun way to supplement traditional fact sheets and educational kitten season materials for your organization. Click download below to jump into Canva and customize the colors and logos, add additional facts or myths, and then download/send them to your phone. Using these designs and the “Poll” sticker in Instagram…

Read More