Back to Basics: Shelter Photography 101

A quality photograph has the power to form a connection that can change a life. It’s a little theory we’ve lived and grown by here at HeARTs Speak since our inception, and it’s helped us unite a global community of creative professionals who believe the same! It’s also the foundation for our Perfect Exposure Project…

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Barrier-Free Bio Writing

Successful adoptable pet marketing happens when we are able to create meaningful connections between our communities and adoptable animals. The bios we write for adoptable pets should make people feel encouraged to adopt, using positive and easily understood messages with minimal barriers.   To a potential adopter, a barrier is something that makes adopting a…

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Summer Games Overlay Collection

Every great social event or movement provides an opportunity to get new eyes on the pets and programs you’re promoting! This collection of 42 (!!!) different overlays is designed to help shine a light on all your pets — but has some great options for seniors, long-stay pets, and those with special active interests (like…

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7 Genius Promo Ideas to Highlight Long Stay Pets

Last month, in a presentation for the 2021 Best Friends National Conference, KC Pet Project’s Chief Communications Officer, Tori Fugate, and I were honored to present a fast-paced 25-minute workshop on Marketing Long-Stay Pets. At the end of the presentation, we shared a lookbook filled with successful campaigns and ideas for shining a light on…

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Fireworks Safety Templates – Graphics Suite

Spread the word about safeguarding pets during fireworks with these easily customizable templates. The heavy-lifting is already done for you! Each item in this collection includes 5 tips to keep pets safe during fireworks season so you can keep followers informed and help prevent lost pets in the community. This suite includes 1 flyer template,…

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Marketing Magic for Long-Stay Pets

Let’s face it: If we all had kennels full of fuzzy munchkins with perfect manners and zero health problems, we probably wouldn’t need to talk about long-stay pets. But for most organizations, there are always a handful of pets with behavioral, medical or public perception challenges that make finding adoptable homes more difficult. With a…

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Overlay Collection: Animal Services Appreciation Week

An entire week-long celebration of those quiet heroes of animal services all over the country! Introduce your followers to your ACOs / APOs / Animal Services Officers this week — share their stories, their favorite pets at the shelter, and why they love their jobs. This is a great opportunity to give your community a…

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Inclusive Stock Photos: People and Pets Together

The free inclusive stock images for animal services organizations were donated by Portsmouth Humane Society after they made an effort to diversify the images they were using to tell the story of their organization’s work in a way that more accurately reflects their community. These images are not exhaustive, but we hope they serve as…

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Design Template: Signs of Sick Kitten

Help clients understand when a kitten needs the shelter and when it’s important to leave them with this quick reference graphic created by our friends at Dallas Animal Services. Add your own logo and website, customize the call to action and brand colors, and in minutes you have a beautifully-designed graphic to help keep the…

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Design Template: Found Kitten Flow Chart

Teamwork makes the dreamwork and we’re sending all our love to our friends at Dallas Animal Services for creating this Canva template and allowing us all access! Add your own logo and website, customize the call to action, and in minutes you have a beautifully-designed graphic to help keep the community informed and aware of…

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