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Animal Name Inspiration

Names are great opportunities to form fun associations for adopters — and perhaps inspire a love connection! Browse our pet name inspiration collection for some fun ideas for naming your adoptables.  

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Pet Bio-Writing The Interview Strategy

Conducting an ‘interview’ is a fun and versatile way to put together a fresh, memorable bio that intrigues and engages potential adopters! This guide, inspired by our Perfect Exposure Project, is full of sample questions and strategies to make bio-writing faster and more effective. Looking for more bio writing tips and tools? See examples of…

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Petco Foundation Promo Kit

Are you a Petco Foundation Partner? Bust out the confetti + celebrate 20 years of lifesaving work with marketing tools to help you connect with your community! This kit includes 33 different overlays to help celebrate everything from National Adoption Weekends to spreading the All for Love message, and even includes bonus downloads on photography,…

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Quotes to Build Connection: Overlay Kit

Quotes have the power to inspire action, to build a connection, and add a bit of magic to a photo. They can also help make a potential adopter or community member see a shelter pet or an organization’s services through the lens of the quote itself, adding texture and context to what they are seeing…

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Senior Pets: Promo Toolkit

Senior pets aren’t old….they’re vintage! And this senior pet-centric promo toolkit includes everything you need to create inspiring, engaging promo pieces for our finely aged friends — from easy-to-use overlay designs, to photography tips, to bio writing prompts.  

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Giving is the New Black Promo Toolkit

The holiday season is just around the corner and Giving Tuesday and Black Friday are two perfect opportunities to create eye-catching promos for your pets and services. Inspire your fans to give a piece of their heart and remind them that love is priceless using this free toolkit full of designs and inspiration!  

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Adopt A Dog Month Promo Toolkit

October is Adopt A Dog Month — the perfect opportunity to promote all of your very good boys and very good girls! This promo toolkit includes easy-to-use photo overlay designs and some messaging ideas to get you started and inspired. Woof!  

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Fosters: Promo Toolkit

Foster families make a world of difference for shelter pets — from one-night sleepovers to fospice care to long-term fosters to dog’s day out! Recruit more fosters, and celebrate and promote your pets in foster with this easy-to-use set of photo overlays. The toolkit also includes some messaging ideas for simple cut-and-paste social posts.  

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Guide Tips for a Stress-Free Photo Session

A photo shoot has lots of moving parts but, with a little planning and care, they can remain stress-free and comfortable for everyone involved. In this downloadable PDF guide, Brittany Muscato, former Digital Marketing Specialist at Humane Society of Broward County in Florida, shares her tips and tricks for photo shoots that keep your models safe and happy,…

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