Communications Kit: Space Crisis

When space crises strike, we need the community’s support and action to help us save lives. Whatever the inciting cause, the domino effect of space crisis situations means we need to get more pets into homes (foster or adoptive) faster, keep more pets with their families (and therefore out of the shelter), and simultaneously keep…

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Communications Kit: Fostering Programs

This communications kit is our most jam-packed yet! The focus here is on foster-centric sheltering: the concept of moving more animals to home-based care rather than institutional care. To get more pets into foster homes, marketing and fostering have to work together to keep messaging steady and consistent, and we’ve created this kit with that…

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Shelter Capacity Meter: Customizable Template

Use this graphic in a post or newsletter to help communicate when your organization is reaching a dangerously full level. Consider your words and how often you deploy this type of message to ensure it doesn’t begin to lose its impact or the seriousness of the message. The concept of space in our shelters and…

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Space-Themed Adoption Promotion Templates

We know shelter pets are out-of-this-world companions, and these 4 completely customizable flyers (2 dog designs, 2 cat designs) will allow you to spread the word. Consider your words if you pair these designs with a space crisis special — which may be hard for the average community member to understand. You can use this…

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Communications Kit: Cats and Kittens

Help keep your community informed about the humane and effective programs that support both free-roaming and owned cats, and you’ll be spreading awareness about their importance while also getting more involvement which in turn helps keep cats safe and keep families together. Explore this toolkit which contains a broad collection of customizable tools, editable graphic…

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Communications Kit: Keeping Families Together

In this second installment of communications kits designed to support your community-focused programming efforts, we tackle the topic of Keeping Families Together. The concept of keeping families together centers around the idea that people who love their pets should not have to be separated from them, but should instead be met with services designed to…

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Shelter Marketing Content Calendar

The best social media and communications plans start with an editorial calendar! This is simply a editorial guide or map that helps you to stay on message and on plan, ensuring that your social media posts support your program, fundraising, and operational goals. This calendar can be downloaded directly to your own digital calendar and…

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Communications Kit: An Introduction to Community-Focused Animal Services

Community-focused animal sheltering means engaging the entire community in caring for our pets and supporting families with safety net services that keep companion animals in homes. This approach is shaping the future of companion animal welfare, helping families stay together while leaving space in shelters for the pets who truly need to be there. Getting…

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Social Toolkit Happy New Year

New year, new home! Ring in the new year and promote your adoptables with some festive overlays and easy copy/paste social post ideas. Check out our tutorial videos here under ‘video learning’ for a how-to!  

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Trick or Treat Candy Card Template

Halloween candy card template featuring adoptable pets

Spread the word about your adoptables and make it known that your organization is approachable, friendly, and part of the community! First thing’s first, we got this great idea from our friends at Animal Care Centers of NYC, who created and distribute templates featuring adoptables that can be attached to Halloween candy! This template is…

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