10 Tips for Great Foster Pet Photos

Getting photos of foster pets can feel hard – sometimes lighting in our home isn’t the best or our foster has the case of the wiggles. And sometimes a pet can be camera shy. But thankfully a few small adjustments and the use of a handy cell phone can make a world of difference. In the…

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Crisis Communications during COVID-19: You’ve Got This!

The COVID-19 pandemic is unprecedented in its scale and impact on our day to day life, and for many — if not most of us — the news that our shelters and rescues would need to close or seriously limit services came nearly overnight. Moments of this significance require a swift response, and once staff…

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Editable Canva Templates for Coronavirus Response

Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, and other visual content. Most excitingly, it can be used for free or with a paid account (free for nonprofits!). For our purposes, it provides the perfect platform to provide plug-and-play designs that you can customize for your shelter…

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Coronavirus Response: Graphics + Overlays for Shelters

We know how hard everyone is working to balance both human health and animal lifesaving as information about Covid-19 rapidly evolves. Our hope is that this collection of 35 graphic overlays (transparent PNGs for you to place over photos or incorporate into designs) — promoting foster, adoption, social distancing with furry friends, and more —…

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Communications & Marketing Guide for Shelters, Amid COVID-19

It’s been quite a week, hasn’t it? We know how hard everyone is working to balance both human health and animal lifesaving as information about Covid-19 rapidly evolves. And we know this can mean struggling to keep the community abreast of how each of these changes impacts your organization’s programs, events, and most importantly, pets.…

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How Merchandising Can Help Spread Your Mission + Messaging

More and more, shelters and rescues are creating merchandise – selling items in freshly minted retail areas in shelters, selling online or as part of a fundraiser, using t-shirts or pins to commemorate a special event, and more! But have you ever stopped to think about how, even beyond raising funds, merchandise can play a…

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