Archive for March 2020
10 Tips for Great Foster Pet Photos
Getting photos of foster pets can feel hard – sometimes lighting in our home isn’t the best or our foster has the case of the wiggles. And sometimes a pet can be camera shy. But thankfully a few small adjustments and the use of a handy cell phone can make a world of difference. In the…
Read MoreCrisis Communications during COVID-19: You’ve Got This!
The COVID-19 pandemic is unprecedented in its scale and impact on our day to day life, and for many — if not most of us — the news that our shelters and rescues would need to close or seriously limit services came nearly overnight. Moments of this significance require a swift response, and once staff…
Read MoreCOVID-19 Communications: Free Tools for Shelters & Rescues
For many of us, it feels like the past week has contained the emotions and activity of a year. So much has changed, and continues to change, about our daily life in general. And for shelters and rescues responding to the moving target of COVID-19 response, we know it’s been a series of pivots to…
Read MoreEditable Canva Templates for Coronavirus Response
Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, and other visual content. Most excitingly, it can be used for free or with a paid account (free for nonprofits!). For our purposes, it provides the perfect platform to provide plug-and-play designs that you can customize for your shelter…
Read MoreStock Images for Shelters: Coronavirus Response Kit
In response to the COVID-19 crisis, countless incredible, talented artists who are part of our Images with HeART stock photography project responded to our call to donate images for free use by shelters and rescues to help with promotion, marketing and communications through the end of May 2020. While free images are no longer available,…
Read MoreCoronavirus Response: Graphics + Overlays for Shelters
We know how hard everyone is working to balance both human health and animal lifesaving as information about Covid-19 rapidly evolves. Our hope is that this collection of 35 graphic overlays (transparent PNGs for you to place over photos or incorporate into designs) — promoting foster, adoption, social distancing with furry friends, and more —…
Read MoreCommunications & Marketing Guide for Shelters, Amid COVID-19
It’s been quite a week, hasn’t it? We know how hard everyone is working to balance both human health and animal lifesaving as information about Covid-19 rapidly evolves. And we know this can mean struggling to keep the community abreast of how each of these changes impacts your organization’s programs, events, and most importantly, pets.…
Read MoreHow Merchandising Can Help Spread Your Mission + Messaging
More and more, shelters and rescues are creating merchandise – selling items in freshly minted retail areas in shelters, selling online or as part of a fundraiser, using t-shirts or pins to commemorate a special event, and more! But have you ever stopped to think about how, even beyond raising funds, merchandise can play a…
Read MoreAnatomy of a Successful Instagram Post
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