Blog
Keeping the Community Informed: The Power of Marketing During COVID-19
So often the word marketing conjures an image of Mad Men-style brainstorms and campaigns – all polish and slickness and sales. But for animal shelters and rescues, marketing is so much more. It’s the way we reach new adopters; connect with those in need of our services; garner support for humane laws and influence community…
Read MoreGetting Shelter Pets Noticed with Better Bios
If photos and video open the door, then the descriptions and bios that we write for pets are what tend to seal the deal. Pet bios take many forms – most often as social media captions/descriptions or writeups on Petfinder or Adopt-a-Pet type sites. No matter where these will be seen, they become an important…
Read MoreCreativity During a Crisis: Building Connection Through Social Media
In the midst of crisis, uncertainty and a global pandemic where everything in the animal welfare world seems to change on a daily basis, how do you maintain a level of engagement on social media, while still conveying the important information that you need to share with your supporters? At KC Pet Project, we’ve been…
Read More10 Tips for Great Foster Pet Photos
Getting photos of foster pets can feel hard – sometimes lighting in our home isn’t the best or our foster has the case of the wiggles. And sometimes a pet can be camera shy. But thankfully a few small adjustments and the use of a handy cell phone can make a world of difference. In the…
Read MoreCrisis Communications during COVID-19: You’ve Got This!
The COVID-19 pandemic is unprecedented in its scale and impact on our day to day life, and for many — if not most of us — the news that our shelters and rescues would need to close or seriously limit services came nearly overnight. Moments of this significance require a swift response, and once staff…
Read MoreCOVID-19 Communications: Free Tools for Shelters & Rescues
For many of us, it feels like the past week has contained the emotions and activity of a year. So much has changed, and continues to change, about our daily life in general. And for shelters and rescues responding to the moving target of COVID-19 response, we know it’s been a series of pivots to…
Read MoreCommunications & Marketing Guide for Shelters, Amid COVID-19
It’s been quite a week, hasn’t it? We know how hard everyone is working to balance both human health and animal lifesaving as information about Covid-19 rapidly evolves. And we know this can mean struggling to keep the community abreast of how each of these changes impacts your organization’s programs, events, and most importantly, pets.…
Read MoreHow Merchandising Can Help Spread Your Mission + Messaging
More and more, shelters and rescues are creating merchandise – selling items in freshly minted retail areas in shelters, selling online or as part of a fundraiser, using t-shirts or pins to commemorate a special event, and more! But have you ever stopped to think about how, even beyond raising funds, merchandise can play a…
Read MoreTweetalong for a Behind the Scenes Peek at Shelter Life!
It was 4th of July week, which is one of the most dreaded weeks for all shelters across the country. Typically, we see animals flood into our shelter over that time period – most as strays and many without forms of identification. Each year during the days leading up to and following Independence Day, KC…
Read MoreA Shelter Dog Story From Start to Happy End
And for a shelter pet, that story can be the link to a lifetime of love and happiness. Well, this is Indy before he had a photo that helped him tell his true story. Indy arrived at Fort Worth Animal Care and Control as a stray and quickly captured the hearts of the staff and volunteers caring for him. With…
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