Shining a Light on Senior Pets

Seniors For Seniors7

Published Nov 2016, Updated January 2024: Grey-faced and mature pets sometimes encounter a bit of a challenge when it comes to adoption. Perhaps it’s our very human reaction to try and protect our hearts from the impending loss of a pet. Maybe older pets force us to come to terms with our own mortality in…

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Marketing Foundations: Establishing & Sharing Your Brand

Branding Sticker Mule

Your organization’s brand is an expression of its identity and values, and helps craft the way that your followers see and interact with you. Often, the idea of establishing or reviving a brand feels intimidating and huge – but we’re here to tell you that it’s much more achievable than that!   Too often, we…

Read More helps animal welfare organizations deepen community connections, #ThanksToMaddie

Heartsspeak 2

HeARTs Speak and Maddie’s Fund® are excited to announce the launch of, a free stock image library created for animal well-being (welfare) organizations aimed at increasing inclusivity and providing a welcoming environment for all community members. The project’s launch earlier this month was made possible by a two-year $84,700 grant to HeARTs Speak from Maddie’s Fund,…

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Writing Compelling Pet Bios Using ChatGPT

Chatgpt Blog #2

Adoption bios are one of the most critical parts of content creation and may be most likely to suffer if you’re feeling some creative burnout. When you are facing down dozens or even hundreds of bios every week, there are some amazing ways that AI can be an absolute lifesaver. Want to learn more about…

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Changing the Game: ChatGPT’s Role in Animal Shelter Marketing

Chatgpt Blog #1

With the rise of AI-powered tools like ChatGPT, there are tons of new opportunities to make marketing work easier and faster. But how can we use this new technology in the most effective and appropriate way? Consider this your introduction to AI-powered writing tools for the world of animal welfare, the first in a series…

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Graphic Design Tips to Get More Pets Noticed!


Professional graphic design is a true art form, filled with immense skill and the wisdom of experience (shout out to all our talented design friends!). But we believe everyone has a bit of designer in them! If you’ve held any role in marketing or adoptions in animal welfare, or work for a small team, you’ve…

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10 Tips for Social Media Success in 2023

Social Tips

Growing a healthy, engaged social media following can feel like a slow process, but the good news is that just a little time and consistency can achieve a lot of quality connections. For 2023, our main focus is on Instagram as a tried-and-true favorite with lots of growth potential, as well as TikTok and the…

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Meet an Artist Member: Anu Grover!

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Welcome to our new blog series, spotlighting different members of our Artists Helping Animals community! Our community of artists work in a multitude of mediums, and with all different kinds of animal welfare organizations, to help hundreds of thousands of animals each year. This interview was conducted by Executive Director, Lisa Tatsuko Prince Fishler, with…

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We’re Thankful

Social8 Copy

It’s that time of year — pumpkin spice has taken control of our lives and we’re prepping to eat ourselves silly with family and friends. For so many of us, this holiday season is tinged with a bit of anxiety about what the future holds. And yet, in between slices of pie and our third…

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