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Much like humans, animals won’t easily pose for the camera. Still, you can take professional pictures using the right equipment, experimenting with lighting and composition, and being patient with the subject. These tips can make you get the most of your animal photography session. Edit Your Photos Whether you’re using a DLSR camera, point…

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So often the word marketing conjures an image of Mad Men-style brainstorms and campaigns – all polish and slickness and sales. But for animal shelters and rescues, marketing is so much more. It’s the way we reach new adopters; connect with those in need of our services; garner support for humane laws and influence community…

If photos and video open the door, then the descriptions and bios that we write for pets are what tend to seal the deal. Pet bios take many forms – most often as social media captions/descriptions or writeups on Petfinder or Adopt-a-Pet type sites. No matter where these will be seen, they become an important…

In the midst of crisis, uncertainty and a global pandemic where everything in the animal welfare world seems to change on a daily basis, how do you maintain a level of engagement on social media, while still conveying the important information that you need to share with your supporters? At KC Pet Project, we’ve been…

Getting photos of foster pets can feel hard – sometimes lighting in our home isn’t the best or our foster has the case of the wiggles. And sometimes a pet can be camera shy. But thankfully a few small adjustments and the use of a handy cell phone can make a world of difference. In the…

The COVID-19 pandemic is unprecedented in its scale and impact on our day to day life, and for many — if not most of us — the news that our shelters and rescues would need to close or seriously limit services came nearly overnight. Moments of this significance require a swift response, and once staff…

For many of us, it feels like the past week has contained the emotions and activity of a year. So much has changed, and continues to change, about our daily life in general. And for shelters and rescues responding to the moving target of COVID-19 response, we know it’s been a series of pivots to…

It’s been quite a week, hasn’t it? We know how hard everyone is working to balance both human health and animal lifesaving as information about Covid-19 rapidly evolves. And we know this can mean struggling to keep the community abreast of how each of these changes impacts your organization’s programs, events, and most importantly, pets.…

More and more, shelters and rescues are creating merchandise – selling items in freshly minted retail areas in shelters, selling online or as part of a fundraiser, using t-shirts or pins to commemorate a special event, and more! But have you ever stopped to think about how, even beyond raising funds, merchandise can play a…