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PetsAndPeoplePhotos.org helps animal welfare organizations deepen community connections, #ThanksToMaddie
HeARTs Speak and Maddie’s Fund® are excited to announce the launch of PetsandPeoplePhotos.org, a free stock image library created for animal well-being (welfare) organizations aimed at increasing inclusivity and providing a welcoming environment for all community members. The project’s launch earlier this month was made possible by a two-year $84,700 grant to HeARTs Speak from Maddie’s Fund,…
Read MoreWriting Compelling Pet Bios Using ChatGPT
Adoption bios are one of the most critical parts of content creation and may be most likely to suffer if you’re feeling some creative burnout. When you are facing down dozens or even hundreds of bios every week, there are some amazing ways that AI can be an absolute lifesaver. Want to learn more about…
Read MoreChanging the Game: ChatGPT’s Role in Animal Shelter Marketing
With the rise of AI-powered tools like ChatGPT, there are tons of new opportunities to make marketing work easier and faster. But how can we use this new technology in the most effective and appropriate way? Consider this your introduction to AI-powered writing tools for the world of animal welfare, the first in a series…
Read MoreGraphic Design Tips to Get More Pets Noticed!
Professional graphic design is a true art form, filled with immense skill and the wisdom of experience (shout out to all our talented design friends!). But we believe everyone has a bit of designer in them! If you’ve held any role in marketing or adoptions in animal welfare, or work for a small team, you’ve…
Read More10 Tips for Social Media Success in 2023
Growing a healthy, engaged social media following can feel like a slow process, but the good news is that just a little time and consistency can achieve a lot of quality connections. For 2023, our main focus is on Instagram as a tried-and-true favorite with lots of growth potential, as well as TikTok and the…
Read MoreMeet an Artist Member: Anu Grover!
Welcome to our new blog series, spotlighting different members of our Artists Helping Animals community! Our community of artists work in a multitude of mediums, and with all different kinds of animal welfare organizations, to help hundreds of thousands of animals each year. This interview was conducted by Executive Director, Lisa Tatsuko Prince Fishler, with…
Read MoreMarketing Planning Made Easy: Fighting Overwhelming Feelings & Jumping In!
I don’t know about you, but the new year always makes me feel two distinct ways when it comes to work. First, I get that shiny, fresh-start feeling and am ready to take on the world: Let’s think about what we want to do differently this year! Let’s make all the plans! Let’s do ALL…
Read MoreWe’re Thankful
It’s that time of year — pumpkin spice has taken control of our lives and we’re prepping to eat ourselves silly with family and friends. For so many of us, this holiday season is tinged with a bit of anxiety about what the future holds. And yet, in between slices of pie and our third…
Read MoreThe Power of Our Words
“The limits of my language mean the limits of my world.” Ludwig Wittgenstein I spend my days thinking a lot about words and the very specific language we use in the world of animal welfare. While imagery is critical to capturing attention, I’ve come to believe we really can’t separate marketing from the words and…
Read MoreTips for Rocking Social Media on a Tight Schedule
Hands up if your to-do list currently resembles the opening crawl from Return of the Jedi. Somewhere along our evolutionary journey from smoke signals to TikTok, life got busy. Like, really busy. And let’s be real: sometimes social media can feel like both the cause of and solution to a hectic schedule. Thankfully, knowing where…
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