A4373415 Bowman 3 scaled e1587655060619 1024x520 - Getting Shelter Pets Noticed with Better Bios

If photos and video open the door, then the descriptions and bios that we write for pets are what tend to seal the deal. Pet bios take many forms – most often as social media captions/descriptions or writeups on Petfinder or Adopt-a-Pet type sites. No matter where these will be seen, they become an important…

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alfie 1024x588 - 10 Tips for Great Foster Pet Photos

Getting photos of foster pets can feel hard – sometimes lighting in our home isn’t the best or our foster has the case of the wiggles. And sometimes a pet can be camera shy. But thankfully a few small adjustments and the use of a handy cell phone can make a world of difference. In the…

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A4383661 Bowman 5 1024x683 - Communications & Marketing Guide for Shelters, Amid COVID-19

It’s been quite a week, hasn’t it? We know how hard everyone is working to balance both human health and animal lifesaving as information about Covid-19 rapidly evolves. And we know this can mean struggling to keep the community abreast of how each of these changes impacts your organization’s programs, events, and most importantly, pets.…

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decal mockup featuring a laptop standing on a table 25200 1 copy - How Merchandising Can Help Spread Your Mission + Messaging

More and more, shelters and rescues are creating merchandise – selling items in freshly minted retail areas in shelters, selling online or as part of a fundraiser, using t-shirts or pins to commemorate a special event, and more! But have you ever stopped to think about how, even beyond raising funds, merchandise can play a…

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tweetalong fade plus - Tweetalong for a Behind the Scenes Peek at Shelter Life!

It was 4th of July week, which is one of the most dreaded weeks for all shelters across the country. Typically, we see animals flood into our shelter over that time period – most as strays and many without forms of identification. Each year during the days leading up to and following Independence Day, KC…

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Indy linkpreview 1024x532 - A Shelter Dog Story From Start to Happy End

And for a shelter pet, that story can be the link to a lifetime of love and happiness.   Well, this is Indy before he had a photo that helped him tell his true story.   Indy arrived at Fort Worth Animal Care and Control as a stray and quickly captured the hearts of the staff and volunteers caring for him. With…

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