Marketing Magic for Long-Stay Pets

Let’s face it: If we all had kennels full of fuzzy munchkins with perfect manners and zero health problems, we probably wouldn’t need to talk about long-stay pets. But for most organizations, there are always a handful of pets with behavioral, medical or public perception challenges that make finding adoptable homes more difficult. With a…

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Going Live! to Spotlight Long-Stay Pets

When Guilford County Animal Services found itself with a number of dogs who needed some extra marketing attention, they turned to live streaming on social media to put them in the spotlight and pique the community’s interest in virtual pet adoptions. Heidi Mitchell, Virtual Adoption Counselor at Guilford County, shared that they tried two different…

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In Memory of Merlin

Merlin was my very best buddy for 17 years. When he was a kitten he’d grab hold of the zipper on my jacket in his teeth and zip it up and down. He loved to cuddle and nap in my lap while watching TV then he’d get the rips and race around the house in…

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