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Marketing & Promotion

Animal Name Inspiration

Names are great opportunities to form fun associations for adopters — and perhaps inspire a love connection! Browse our pet name inspiration collection for some fun ideas for naming your adoptables.  

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Pet Bio-Writing The Interview Strategy

Conducting an ‘interview’ is a fun and versatile way to put together a fresh, memorable bio that intrigues and engages potential adopters! This guide, inspired by our Perfect Exposure Project, is full of sample questions and strategies to make bio-writing faster and more effective. Looking for more bio writing tips and tools? See examples of…

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Bio Writing Toolkit

A good, relatable bio is the ultimate sidekick to a wonderful adoption photo! But with so many animals in need of great promotion, it can get hard to stay creative and inspired. This toolkit features a selection of bio writing resources from our EDU library, all bundled together to make fun, catchy, and accurate bios easier…

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Guide: Your Social is On Fire! (How Not to Burn Out)

Social media is a powerful tool, and central to so much of our marketing efforts on behalf of the animals. But because it’s always ‘on’, it can sometimes feel impossible to unplug. In this downloadable PDF guide, Brittany Muscato, Digital Marketing Specialist at Humane Society of Broward County in Florida, shares her tips and tricks for managing social media…

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Bio Writing Roadmap Card – 2

Need to kick-start your bio writing strategy? Sometimes, the best bios are short, sweet, and super to the point. These roadmaps offer a quick set of mix and match options to get a great bio rolling faster.  

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Bio Writing Roadmap Card – 1

Need to kick-start your bio writing strategy? Sometimes, the best bios are short, sweet, and super to the point. These roadmaps offer a quick set of mix and match options to get a great bio rolling faster.  

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Subscribable Editorial Calendar

Stay on top of your 2018 social content strategy and boost your marketing efforts through smart pre-planning with this living editorial calendar highlighting animal welfare-centric holidays and observances! Subscribe directly via your Google account, or download and import it into your own preferred calendar tool. We’ll be constantly adding to this calendar throughout the year. VIEW…

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Pet Bio Writing The Roadmap

The roadmap approach is a super useful way to whip up accurate, engaging bios in a little less time. We’ve included two tailored sets — one a little more playful, one more to-the-point. And you can also layer in mix n’ match questions! Available as a digital infographic, with each tailored section divided out as…

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Pet Bio Writing: Interview Strategy Infographic

Conducting an ‘interview’ is not only super fun, it’s a sure-fire way to inspire some fresh, outside-the-box descriptions for adoptable animals. The process is very fluid and versatile, the results are playful, and it can even open the door to exciting visual interpretations for some bonus promo material! This infographic, inspired by our Perfect Exposure…

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