Communications Kit: Volunteer Integration

Volunteers are engaged in every area of operations in a community-centered animal shelter—fully integrated into driving forward the mission, vision, and values of the organization. There is no limit to the roles volunteers can play, calling on their interests, skills, networks, and bandwidth. Some of these roles can even be done remotely!  This communications kit…

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Back to School: Adoption Promotion Template

Back to school means back to routine for many families who may be ready to add another member to the pack! While summer vacations and adventures make some afraid of commitment back to school vibes bring a sense of structure that may help entice more folks to think about pet adoption. These flexible graphics are…

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Adopter Wanted: Custom Adoption Promotion Templates

Desperately seeking a belly-rubber, a warm lap, a running partner, or a BFF! Help make a magical adoption match with these templates that place the emphasis on an individual pet’s greatest wish an adopter’s qualities. These social post or flyer templates (don’t forget good old fashioned marketing to reach community members who may not be…

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Summer Adoption Marketing: Templates for Flyers & Social

We all know that summer time often means our organization’s are nearly bursting at the seams with animals looking for homes. Even while you work towards intake prevention and resources to keep more pets with their family, adoption promotion and adoption specials are still an important part of helping animals find their next great adventure!…

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Communications Kit: Big Dogs

When it comes to medium and large dogs, they face some of the most unique challenges both within our sheltering systems and within the community: They are disproportionately impacted by restrictive adoption policies, housing policies, and even laws. When times are tough for families, big dogs are some of the first to be impacted. Ultimately,…

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Bio Writing Cheat Sheet: Communicating Pet Personalities

This worksheet has all the words and phrases we love to help you communicate effectively about a pet’s personality or needs. Use these phrases only when you know for sure that a pet needs to be the one-and-only, or even to help describe when they have a little extra energy, when they’re working on themselves,…

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Animal Name Inspiration

We’ve all had that moment in sheltering or rescue work, right? Where you’re faced with a litter of kittens or a new intake and the pet-naming section of your mind goes blank. Use this list for exactly those moments! Copy names listed here or let these jumpstart creativity in a bunch of amazing categories.  

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25 Days of Social Content Ideas

Ever find yourself stuck on what to post on social media? Feeling a little burned out or tired of scrambling for last-minute concepts? Let us help you do the heavy lifting with ideas you can revisit over and over again to help inspire easy and meaningful interactions with your community of followers. Looking for more?…

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Inclusive Stock Photos: People and Pets Together

Over 100 inclusive stock images for animal services organizations were donated by Portsmouth Humane Society after they made an effort to diversify the images they were using to tell the story of their organization’s work in a way that more accurately reflects their community. These images are not exhaustive, but now include two years’ worth…

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Communications Kit: Lost Pet Reunification

Lost pet reunification focuses on getting lost pets home to their people, and preventing pets from becoming lost again. Over the years, the animal sheltering field has come to recognize that many of the animals who we’ve historically referred to as “stray” are likely lost. They come to us well-cared for and in some cases,…

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