7 Genius Promo Ideas to Highlight Long Stay Pets

Last month, in a presentation for the 2021 Best Friends National Conference, KC Pet Project’s Chief Communications Officer, Tori Fugate, and I were honored to present a fast-paced 25-minute workshop on Marketing Long-Stay Pets. At the end of the presentation, we shared a lookbook filled with successful campaigns and ideas for shining a light on…

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Marketing Magic for Long-Stay Pets

Let’s face it: If we all had kennels full of fuzzy munchkins with perfect manners and zero health problems, we probably wouldn’t need to talk about long-stay pets. But for most organizations, there are always a handful of pets with behavioral, medical or public perception challenges that make finding adoptable homes more difficult. With a…

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Overlay Collection: Animal Services Appreciation Week

An entire week-long celebration of those quiet heroes of animal services all over the country! Introduce your followers to your ACOs / APOs / Animal Services Officers this week — share their stories, their favorite pets at the shelter, and why they love their jobs. This is a great opportunity to give your community a…

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Inclusive Stock Photos: People and Pets Together

The free inclusive stock images for animal services organizations were donated by Portsmouth Humane Society after they made an effort to diversify the images they were using to tell the story of their organization’s work in a way that more accurately reflects their community. These images are not exhaustive, but we hope they serve as…

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Kitten Season Marketing Toolkit

Kitten Season brings with it a lot of tiny mouths to feed, a lot of litters needing fosters to help them thrive, and – let’s be honest – a whole lot of cuteness. It may not be a “season” that the public is familiar with, but it is one made much easier when we get…

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Foster Actually Shareable Graphic

If you know, you know! Whether you’re watching Love Actually on repeat or you’re simply looking for a catchy way to promote fostering this holiday season, we’ve got you covered with two options: Use our ready to roll downloadable graphic (and give us tag @heartsspeak or shoutout using the hashtag #heartsspeak) or add your own photos…

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Design Template: Straylight Savings Promotion

Daylight Savings is the perfect time to remind your community to check the chip! We’ve all experienced the heartbreak of pets entering our shelters with microchips, but registered to disconnected numbers or out of date ownership info. Use this opportunity to remind them to update their information in a fun and easy way. The template…

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All-Things October Marketing Toolkit

cat napping and dog jumping

If October was an episode of Friends, it’d definitely be “The One with all the Holidays.” There are countless hashtag holidays and pet-related celebrations to leverage in this 10th month, as well as traditional celebrations. This kit includes social media tip sheets and graphic overlays for Halloween, Fall, Adopt a Dog Month, and National Cat Appreciation…

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Design Templates: Celebrate Volunteers

Every day volunteers positively impact the work happening in our shelters, rescues, and advocacy organizations. In fact, they’re our life blood. So help celebrate them during National Volunteer Week (or any time!) with these pre-made but fully customizable/editable Canva templates. Add your own logo, change up the text, or feel free to add your own…

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Social Media Magic for Senior Dogs

Senior pups (and all senior pets!) deserve a chance in the spotlight, and what better way to help them find a foster or adopter than to highlight them on social media. But to take advantage of the amazing, free marketing resource that is social media, we have to be intentional with the way we use…

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