Stock Images for Shelters:
Coronavirus Response Kit

In response to the COVID-19 crisis, countless incredible, talented artists who are part of our Images with HeART stock photography project responded to our call to donate images for free use by shelters and rescues to help with promotion, marketing and communications through the end of May 2020. While free images are no longer available,…

Read More

Coronavirus Response: Graphics + Overlays for Shelters

We know how hard everyone is working to balance both human health and animal lifesaving as information about Covid-19 rapidly evolves. Our hope is that this collection of 35 graphic overlays (transparent PNGs for you to place over photos or incorporate into designs) — promoting foster, adoption, social distancing with furry friends, and more —…

Read More

Animal Name Inspiration

Names are great opportunities to form fun associations for adopters — and perhaps inspire a love connection! Browse our pet name inspiration collection for some fun ideas for naming your adoptables. Want more? Check out this extensive list!  

Read More

Pet Bio-Writing The Interview Strategy

Conducting an ‘interview’ is a fun and versatile way to put together a fresh, memorable bio that intrigues and engages potential adopters! This guide, inspired by our Perfect Exposure Project, is full of sample questions and strategies to make bio-writing faster and more effective. Looking for more bio writing tips and tools? See examples of…

Read More

Presentation Slides: Successfully Marketing Harder to Place Pets

This presentation was created by Tori Fugate, Chief Communications Officer at KC Pet Project, and Caitlin Quinn, HeARTs Speak’s Director of Operations, and delivered at the 2o21 Best Friends National Conference. Take a look at the examples and strategies used to help promote pets that are sometimes a little harder to find homes for or…

Read More

Giving is the New Black Marketing Toolkit

The holiday season is just around the corner and Giving Tuesday and Black Friday are two perfect opportunities to create eye-catching promos for your pets and services. Inspire your fans to give a piece of their heart and remind them that love is priceless using this free toolkit full of designs and inspiration!  

Read More

Bio Writing Toolkit

A good, relatable bio is the ultimate sidekick to a wonderful adoption photo! But with so many animals in need of great promotion, it can get hard to stay creative and inspired. This toolkit features a selection of bio writing resources from our EDU library, all bundled together to make fun, catchy, and accurate bios easier…

Read More

Photoshop Template: Dating App

Swipe right! This editable dating app-style template was designed by Artists Helping Animals member Eliza Rosen, and is a fun way to promote adoptable pets! Customize the text conversations, emojis, and add their details. Here’s a tutorial video for using this template! You’ll need Adobe Photoshop to open this file and update the layers.   

Read More

Your Social is On Fire! (How Not to Burn Out)

Social media is a powerful tool, and central to so much of our marketing efforts on behalf of the animals. But because it’s always ‘on’, it can sometimes feel impossible to unplug. In this downloadable PDF guide, Brittany Muscato, Digital Marketing Specialist at Humane Society of Broward County in Florida, shares her tips and tricks for managing social media…

Read More