Communications Kit: Foster Programs

Hass X Hs Toolkits Feature Images

This communications kit is our most jam-packed yet! The focus here is on foster-centric sheltering: the concept of moving more animals to home-based care rather than institutional care. To get more pets into foster homes, marketing and fostering have to work together to keep messaging steady and consistent, and we’ve created this kit with that in mind. 

Explore this toolkit which contains a broad collection of customizable tools, editable graphic templates, and hand-picked resources that are built to help communicate about everything from traditional foster programs to safety-net fostering.


  • Learn About It: What is foster-centric sheltering and why is it important?
  • Talk About It: Customize your messages and graphics about fostering, and demystify foster programs for those that might have never considered it!
    • Media Pitch Templates
    • 100% Editable Graphics
    • Talking Points
  • Dive Deeper: Everything you need to take your communications to the next level!
    • Real world examples from other shelters!
    • Frequently Asked Questions you can customize
    • Webinars, blogs, and resources for learning more!




This toolkit was created through a collaboration between Human Animal Support Services (HASS) project and HeARTs Speak for organizations of every size and budget!