7 Genius Promo Ideas to Highlight Long Stay Pets

Last month, in a presentation for the 2021 Best Friends National Conference, KC Pet Project’s Chief Communications Officer, Tori Fugate, and I were honored to present a fast-paced 25-minute workshop on Marketing Long-Stay Pets. At the end of the presentation, we shared a lookbook filled with successful campaigns and ideas for shining a light on…

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Marketing Magic for Long-Stay Pets

Let’s face it: If we all had kennels full of fuzzy munchkins with perfect manners and zero health problems, we probably wouldn’t need to talk about long-stay pets. But for most organizations, there are always a handful of pets with behavioral, medical or public perception challenges that make finding adoptable homes more difficult. With a…

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Getting Shelter Pets Noticed with Better Bios

If photos and video open the door, then the descriptions and bios that we write for pets are what tend to seal the deal. Pet bios take many forms – most often as social media captions/descriptions or writeups on Petfinder or Adopt-a-Pet type sites. No matter where these will be seen, they become an important…

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Animal Name Inspiration

Names are great opportunities to form fun associations for adopters — and perhaps inspire a love connection! Browse our pet name inspiration collection for some fun ideas for naming your adoptables.  

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Pet Bio-Writing The Interview Strategy

Conducting an ‘interview’ is a fun and versatile way to put together a fresh, memorable bio that intrigues and engages potential adopters! This guide, inspired by our Perfect Exposure Project, is full of sample questions and strategies to make bio-writing faster and more effective. Looking for more bio writing tips and tools? See examples of…

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Bio Writing Toolkit

A good, relatable bio is the ultimate sidekick to a wonderful adoption photo! But with so many animals in need of great promotion, it can get hard to stay creative and inspired. This toolkit features a selection of bio writing resources from our EDU library, all bundled together to make fun, catchy, and accurate bios easier…

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Pet Bio Writing The Roadmap

The roadmap approach is a super useful way to whip up accurate, engaging bios in a little less time. We’ve included two tailored sets — one a little more playful, one more to-the-point. And you can also layer in mix n’ match questions! Available as a digital infographic, with each tailored section divided out as…

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Pet Bio Writing: Interview Strategy Infographic

Conducting an ‘interview’ is not only super fun, it’s a sure-fire way to inspire some fresh, outside-the-box descriptions for adoptable animals. The process is very fluid and versatile, the results are playful, and it can even open the door to exciting visual interpretations for some bonus promo material! This infographic, inspired by our Perfect Exposure…

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