Shelter Marketing Content Calendar

The best social media and communications plans start with an editorial calendar! This is simply a editorial guide or map that helps you to stay on message and on plan, ensuring that your social media posts support your program, fundraising, and operational goals. This calendar can be downloaded directly to your own digital calendar and…

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The Moment that Birdie was Seen

Before they became yours, how long was your pet waiting to find home? Maybe it was just days, or a few weeks, or maybe it was months that they spent hoping to be noticed. In some rarer instances, animals end up waiting for a year or more for someone to give them a chance. Birdie,…

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Communications Kit: An Introduction to Community-Focused Animal Services

Person and black and tan rottie dog look into each others eyes. Person is crouching and wears baseball hat backward and glasses, with their hands one either side of the dog's face. Dog wears red bandana.

Community-focused animal sheltering means engaging the entire community in caring for our pets and supporting families with safety net services that keep companion animals in homes. This approach is shaping the future of companion animal welfare, helping families stay together while leaving space in shelters for the pets who truly need to be there. Getting…

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Social Toolkit Happy New Year

New year, new home! Ring in the new year and promote your adoptables with some festive overlays and easy copy/paste social post ideas. Check out our tutorial videos here under ‘video learning’ for a how-to!  

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5 Go-To Social Media Strategies for Shelters

Social media is a central component of most shelter pet marketing strategies — and as you’ve surely already noticed, it moves faster than a dog that just heard a cheese wrapper in the next room. Reels, live-streaming, and good old TikTok are picking up momentum, video charges ahead as the most-consumed type of content, and…

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