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Tips & Tricks

Animal Name Inspiration

Names are great opportunities to form fun associations for adopters — and perhaps inspire a love connection! Browse our pet name inspiration collection for some fun ideas for naming your adoptables.  

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Pet Bio-Writing The Interview Strategy

Conducting an ‘interview’ is a fun and versatile way to put together a fresh, memorable bio that intrigues and engages potential adopters! This guide, inspired by our Perfect Exposure Project, is full of sample questions and strategies to make bio-writing faster and more effective. Looking for more bio writing tips and tools? See examples of…

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Guide Tips for a Stress-Free Photo Session

A photo shoot has lots of moving parts but, with a little planning and care, they can remain stress-free and comfortable for everyone involved. In this downloadable PDF guide, Brittany Muscato, former Digital Marketing Specialist at Humane Society of Broward County in Florida, shares her tips and tricks for photo shoots that keep your models safe and happy,…

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Bio Writing Toolkit

A good, relatable bio is the ultimate sidekick to a wonderful adoption photo! But with so many animals in need of great promotion, it can get hard to stay creative and inspired. This toolkit features a selection of bio writing resources from our EDU library, all bundled together to make fun, catchy, and accurate bios easier…

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Guide: Your Social is On Fire! (How Not to Burn Out)

Social media is a powerful tool, and central to so much of our marketing efforts on behalf of the animals. But because it’s always ‘on’, it can sometimes feel impossible to unplug. In this downloadable PDF guide, Brittany Muscato, Digital Marketing Specialist at Humane Society of Broward County in Florida, shares her tips and tricks for managing social media…

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Bio Writing Roadmap Card – 2

Need to kick-start your bio writing strategy? Sometimes, the best bios are short, sweet, and super to the point. These roadmaps offer a quick set of mix and match options to get a great bio rolling faster.  

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Bio Writing Roadmap Card – 1

Need to kick-start your bio writing strategy? Sometimes, the best bios are short, sweet, and super to the point. These roadmaps offer a quick set of mix and match options to get a great bio rolling faster.  

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Guide Social Media Live Streaming

Live-streaming is free, powerful and easily accessible: a win-win for you and animals in need! In this downloadable PDF guide, Colorado-based HeARTs Speak artist member Monique Rodriguez shares her tips and tricks for successful live-streaming on behalf of shelter pets.  

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DIY Photography Tip Cards

A beautiful shelter pet portrait can happen in any environment — even unexpected ones! These tip cards share a range of shelter pet photography setups using studio lighting and natural light and incorporate some handy tips and tricks for making the best of any environment.  

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Pet Bio Writing The Roadmap

The roadmap approach is a super useful way to whip up accurate, engaging bios in a little less time. We’ve included two tailored sets — one a little more playful, one more to-the-point. And you can also layer in mix n’ match questions! Available as a digital infographic, with each tailored section divided out as…

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