Senior pups (and all senior pets!) deserve a chance in the spotlight, and what better way to help them find a foster or adopter than to highlight them on social media. But to take advantage of the amazing, free marketing resource that is social media, we have to be intentional with the way we use…

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The best social media and communications plans start with an editorial calendar! This is simply a content guide or map that helps you to stay on message and on plan, ensuring that your social media posts support your program, fundraising, and operational goals. This calendar can be downloaded directly to your own digital calendar and…

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Live-streaming is free, powerful and easily accessible: a win-win for you and animals in need! In this downloadable PDF guide, Colorado-based HeARTs Speak artist member Monique Rodriguez shares her tips and tricks for successful live-streaming on behalf of shelter pets.  

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Hashtags = happiness! Strategic hashtag use can help you build your Instagram following, and get your content seen by the right audience. Download this quick cheat card for some of the most commonly used hashtags for animal welfare posts. Looking for more tips and tricks to rock Instagram? Check out this post over on the…

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Whip up a perfectly sized cover image for your Facebook page with this handy template! It includes the most current dimensions for both desktop and mobile, so you can plan an optimized design that looks great no matter where your audience views it from.  

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Social media is nothing short of a miracle for the world of animal welfare. It allows us to reach whole new audiences, save lives in creative ways, and maintain an affordable and effective marketing strategy while simultaneously transforming the conversation surrounding pet adoption into something more positive. But like all good things — it requires…

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On a mission to manage your social media presence more efficiently this year? Download this infographic, chock full of tips and tricks for making the most of each of the main social media platforms. This is great insight for shelters, too, so forward it along to anyone you think could benefit from a little social media marketing…

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