Digital Overlays
Social Toolkit Happy New Year
New year, new home! Ring in the new year and promote your adoptables or adoption specials with some festive overlays and easy copy/paste social post ideas. Newly updated for 2023 and ready to kick off some fresh new promotions!
Read MoreSummer Games Overlay Collection
Every great social event or movement provides an opportunity to get new eyes on the pets and programs you’re promoting! This collection of 42 (!!!) different overlays is designed to help shine a light on all your pets — but has some great options for seniors, long-stay pets, and those with special active interests (like…
Read MoreOverlay Collection: Animal Services Appreciation Week
An entire week-long celebration of those quiet heroes of animal services all over the country! Introduce your followers to your ACOs / APOs / Animal Services Officers this week — share their stories, their favorite pets at the shelter, and why they love their jobs. This is a great opportunity to give your community a…
Read MoreKitten Season Marketing Toolkit
Kitten Season brings with it a lot of tiny mouths to feed, a lot of litters needing fosters to help them thrive, and – let’s be honest – a whole lot of cuteness. It may not be a “season” that the public is familiar with, but it is one made much easier when we get…
Read MoreAll-Things October Marketing Toolkit
If October was an episode of Friends, it’d definitely be “The One with all the Holidays.” There are countless hashtag holidays and pet-related celebrations to leverage in this 10th month, as well as traditional celebrations. This kit includes social media tip sheets and graphic overlays for Halloween, Fall, Adopt a Dog Month, and National Cat Appreciation…
Read MoreDesign Templates: Keeping the Community Informed During COVID
It’s never been more important to keep the community up to date on the changes to our services, protocols, and need for support. COVID-19 has been a moving target, and whether you’re working towards re-opening or re-imagining your services for the long term, the key to community acceptance is to keep them in the loop.…
Read MoreCoronavirus Response: Graphics + Overlays for Shelters
We know how hard everyone is working to balance both human health and animal lifesaving as information about Covid-19 rapidly evolves. Our hope is that this collection of 35 graphic overlays (transparent PNGs for you to place over photos or incorporate into designs) — promoting foster, adoption, social distancing with furry friends, and more —…
Read MoreOverlay Collection: Quotes to Build Connection
Quotes have the power to inspire action, to build a connection, and add a bit of magic to a photo. They can also help make a potential adopter or community member see a shelter pet or an organization’s services through the lens of the quote itself, adding texture and context to what they are seeing…
Read MoreSenior Pets Marketing Toolkit
Senior pets aren’t old….they’re vintage! And this senior pet-centric promo toolkit includes everything you need to create inspiring, engaging promo pieces for our finely aged friends — from easy-to-use overlay designs, to photography tips, to bio writing prompts.
Read MoreGiving is the New Black Marketing Toolkit
The holiday season is just around the corner and Giving Tuesday and Black Friday are two perfect opportunities to create eye-catching promos for your pets and services. Inspire your fans to give a piece of their heart and remind them that love is priceless using this free toolkit full of designs and inspiration!
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