Tips for Rocking Social Media on a Tight Schedule


Hands up if your to-do list currently resembles the opening crawl from Return of the Jedi. Somewhere along our evolutionary journey from smoke signals to TikTok, life got busy. Like, really busy. And let’s be real: sometimes social media can feel like both the cause of and solution to a hectic schedule. Thankfully, knowing where…

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A Friend in the Field: The Shelter Photography Field Guide

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Batman is great, but let’s get one thing straight: you can bet Gotham would have stayed a big, scary mess a little longer if Robin hadn’t been tagging along for the ride. And is peanut butter truly as fantastic alone as it is with chocolate? Or jelly? Every Mac needs their (vegan) Cheese, and every…

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5 Go-To Social Media Strategies for Shelters

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Social media is a central component of most shelter pet marketing strategies — and as you’ve surely already noticed, it moves faster than a dog that just heard a cheese wrapper in the next room. Reels, live-streaming, and good old TikTok are picking up momentum, video charges ahead as the most-consumed type of content, and…

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Back to Basics: Shelter Photography 101

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A quality photograph has the power to form a connection that can change a life. It’s a little theory we’ve lived and grown by here at HeARTs Speak since our inception, and it’s helped us unite a global community of creative professionals who believe the same! It’s also the foundation for our Perfect Exposure Project…

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A Shelter Dog Story From Start to Happy End

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And for a shelter pet, that story can be the link to a lifetime of love and happiness.   Well, this is Indy before he had a photo that helped him tell his true story.   Indy arrived at Fort Worth Animal Care and Control as a stray and quickly captured the hearts of the staff and volunteers caring for him. With…

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Saving Time With New Instagram Post Scheduling

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Instagram lovers rejoice! In a long-awaited and much-celebrated move, the app recently made pre-scheduling content possible for business accounts — and it has the potential to transform social media strategies for organizations with limited resources and operating budgets (ie; all of us working and volunteering in animal welfare)! It couldn’t have come at a more important…

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2018: The Year of Creative Collaboration!


As a new year begins, we’re taking stock of everything that made 2017 so fantastic, and the huge list of things we’re excited about for 2018. It includes the amazing shelters and rescues with whom we get to partner, the artists who tirelessly give of their talents to make the world a better place, kitten…

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#AdoptLove 2018 Calendar Contest

That memory of the best hike you and your dog took together last summer. The snapshot of a shelter cat who touched your heart and soul. The happily-ever-after moment you captured on adoption day. Pets bring a powerful connection to our lives and communities, and we want to honor that bond with a special contest! With your help,…

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Writing Great Pet Bios: The ‘Interview’

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If photos are the cheese, then a memorable, engaging bio is most definitely the macaroni in promoting an adoptable pet! They’re a powerful duo — photos cutting through the clutter of busy newsfeeds to spark an unforgettable first impression, while a bio provides the details that motivate a potential adopter to put wheels in motion.…

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Finding Shelter: A Tribute to Shelter Volunteers

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In the story of an animal finding its forever after, we usually pick up the book at the ‘Gotcha’ Day’ chapter. It opens with an ecstatic portrait and a lucky pet driving off into the sunset, and boy does it feel good! But many pages precede that one, with a sprawling cast of characters working…

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