Community-Focused Communications Strategy

December 6

Keeping more families and pets together requires a strategic approach to getting the word out about your organization’s community-focused philosophy and programs. Throughout the past year,  together with Human Animal Support Services, we have created a series of communications kits to help you talk to your constituents about the many ways that you are supporting…

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Communications Kit: Neighbors Helping Neighbors

Sept Copy

A key way to keep people and pets together, and pets from unnecessarily entering shelters, is through community support—neighbors helping neighbors. Good communication about this topic will help your community see the importance of community support—and will also offer concrete ways they can participate. Communities are stronger when we support each other, including each other’s…

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Communications Kit: Supported Self-Rehoming

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Approximately a quarter of animals entering animal shelters come in under the intake type called “owner surrender.” Supported self-rehoming is a way for organizations to help people find new homes for their pets, without those pets ever needing to enter the physical shelter.  This kit will help raise awareness with pet owners about what self-rehoming…

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Communications Kit: Big Dogs

Big Dog Feature With Logos

When it comes to medium and large dogs, they face some of the most unique challenges both within our sheltering systems and within the community: They are disproportionately impacted by restrictive adoption policies, housing policies, and even laws. When times are tough for families, big dogs are some of the first to be impacted. Ultimately,…

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Communications Kit: Lost Pet Reunification

Lost Pet Preview Image

Lost pet reunification focuses on getting lost pets home to their people, and preventing pets from becoming lost again. Over the years, the animal sheltering field has come to recognize that many of the animals who we’ve historically referred to as “stray” are likely lost. They come to us well-cared for and in some cases,…

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Shelter Capacity Meter: Customizable Template

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Use this graphic in a post or newsletter to help communicate when your organization is reaching a dangerously full level. Consider your words and how often you deploy this type of message to ensure it doesn’t begin to lose its impact or the seriousness of the message. The concept of space in our shelters and…

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Communications Kit: Cats and Kittens

Cats Outside Copy

Help keep your community informed about the humane and effective programs that support both free-roaming and owned cats, and you’ll be spreading awareness about their importance while also getting more involvement which in turn helps keep cats safe and keep families together. Explore this toolkit which contains a broad collection of customizable tools, editable graphic…

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Communications Kit: Keeping Families Together

Bipoc Family With Pit Bull Dog

In this second installment of communications kits designed to support your community-focused programming efforts, we tackle the topic of Keeping Families Together. The concept of keeping families together centers around the idea that people who love their pets should not have to be separated from them, but should instead be met with services designed to…

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Communications Kit: An Introduction to Community-Focused Animal Services

Sweet Moment Between Person And Rottie

Community-focused animal sheltering means engaging the entire community in caring for our pets and supporting families with safety net services that keep companion animals in homes. This approach is shaping the future of companion animal welfare, helping families stay together while leaving space in shelters for the pets who truly need to be there. Getting…

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Fireworks Safety Templates – Graphics Suite

Featured Image Fireworks Awareness Templates

Spread the word about safeguarding pets during fireworks with these easily customizable templates. The heavy-lifting is already done for you! Each item in this collection includes 5 tips to keep pets safe during fireworks season so you can keep followers informed and help prevent lost pets in the community. This suite includes 1 flyer template,…

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