Shelter Capacity Meter: Customizable Template
Use this graphic in a post or newsletter to help communicate when your organization is reaching a dangerously full level. Consider your words and how often you deploy this type of message to ensure it doesn’t begin to lose its impact or the seriousness of the message.
The concept of space in our shelters and what it means to be “full” may be hard for the average community member to understand. You can use this template with a message about how many pets you currently have in care, how many new animals are arriving each day, or a heartfelt story about what pets need the attention most at this moment. Read more on communicating about space crises
Whatever you choose, be sure to include clear calls to action: Tell people exactly how they can help (through adoption, fostering, sharing, donations, etc). With an honest and authentic message, you can still communicate urgency, while also providing hope.
Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, and other visual content. Most excitingly, it can be used for free or with a paid account (free for nonprofits!). For our purposes, it provides the perfect platform to provide plug-and-play designs that you can customize for your shelter or rescue. Download this Quick-Read Instructional Guide to get started