Posts Tagged ‘Community Engagement’
Community-Focused Communications Strategy
Keeping more families and pets together requires a strategic approach to getting the word out about your organization’s community-focused philosophy and programs. Throughout the past year, together with Human Animal Support Services, we have created a series of communications kits to help you talk to your constituents about the many ways that you are supporting…
Read MoreCommunications Kit: Neighbors Helping Neighbors
A key way to keep people and pets together, and pets from unnecessarily entering shelters, is through community support—neighbors helping neighbors. Good communication about this topic will help your community see the importance of community support—and will also offer concrete ways they can participate. Communities are stronger when we support each other, including each other’s…
Read MoreCommunications Kit: Supported Self-Rehoming
Approximately a quarter of animals entering animal shelters come in under the intake type called “owner surrender.” Supported self-rehoming is a way for organizations to help people find new homes for their pets, without those pets ever needing to enter the physical shelter. This kit will help raise awareness with pet owners about what self-rehoming…
Read MoreCommunications Kit: Big Dogs
When it comes to medium and large dogs, they face some of the most unique challenges both within our sheltering systems and within the community: They are disproportionately impacted by restrictive adoption policies, housing policies, and even laws. When times are tough for families, big dogs are some of the first to be impacted. Ultimately,…
Read MoreCommunications Kit: Lost Pet Reunification
Lost pet reunification focuses on getting lost pets home to their people, and preventing pets from becoming lost again. Over the years, the animal sheltering field has come to recognize that many of the animals who we’ve historically referred to as “stray” are likely lost. They come to us well-cared for and in some cases,…
Read MoreCommunications Kit: Space Crisis
When space crises strike, we need the community’s support and action to help us save lives. Whatever the inciting cause, the domino effect of space crisis situations means we need to get more pets into homes (foster or adoptive) faster, keep more pets with their families (and therefore out of the shelter), and simultaneously keep…
Read MoreCommunications Kit: Cats and Kittens
Help keep your community informed about the humane and effective programs that support both free-roaming and owned cats, and you’ll be spreading awareness about their importance while also getting more involvement which in turn helps keep cats safe and keep families together. Explore this toolkit which contains a broad collection of customizable tools, editable graphic…
Read MoreCommunications Kit: Keeping Families Together
In this second installment of communications kits designed to support your community-focused programming efforts, we tackle the topic of Keeping Families Together. The concept of keeping families together centers around the idea that people who love their pets should not have to be separated from them, but should instead be met with services designed to…
Read MoreCommunications Kit: An Introduction to Community-Focused Animal Services
Community-focused animal sheltering means engaging the entire community in caring for our pets and supporting families with safety net services that keep companion animals in homes. This approach is shaping the future of companion animal welfare, helping families stay together while leaving space in shelters for the pets who truly need to be there. Getting…
Read MoreBarrier-Free Bio Writing
Successful adoptable pet marketing happens when we are able to create meaningful connections between our communities and adoptable animals. The bios we write for adoptable pets should make people feel encouraged to adopt, using positive and easily understood messages with minimal barriers. To a potential adopter, a barrier is something that makes adopting a…
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