Marketing & Promotion
Bio Writing Cheat Sheet: Communicating Pet Personalities
This worksheet has all the words and phrases we love to help you communicate effectively about a pet’s personality or needs. Use these phrases only when you know for sure that a pet needs to be the one-and-only, or even to help describe when they have a little extra energy, when they’re working on themselves,…
Read MoreAnimal Name Inspiration
We’ve all had that moment in sheltering or rescue work, right? Where you’re faced with a litter of kittens or a new intake and the pet-naming section of your mind goes blank. Use this list for exactly those moments! Copy names listed here or let these jumpstart creativity in a bunch of amazing categories.
Read More25 Days of Social Content Ideas
Ever find yourself stuck on what to post on social media? Feeling a little burned out or tired of scrambling for last-minute concepts? Let us help you do the heavy lifting with ideas you can revisit over and over again to help inspire easy and meaningful interactions with your community of followers. Looking for more?…
Read MoreInclusive Stock Photos: People and Pets Together
In 2023, we launched a site called PetsandPeoplePhotos.org, #ThankstoMaddie, in response to the gap in accurate and inclusive stock images for the animal wellbeing field. The goal of this photo library is to increase inclusivity and provide a welcoming environment for all community members. This library of photos is free to use for nonprofit and government-run…
Read MoreCommunications Kit: Lost Pet Reunification
Lost pet reunification focuses on getting lost pets home to their people, and preventing pets from becoming lost again. Over the years, the animal sheltering field has come to recognize that many of the animals who we’ve historically referred to as “stray” are likely lost. They come to us well-cared for and in some cases,…
Read MoreCommunications Kit: Space Crisis
When space crises strike, we need the community’s support and action to help us save lives. Whatever the inciting cause, the domino effect of space crisis situations means we need to get more pets into homes (foster or adoptive) faster, keep more pets with their families (and therefore out of the shelter), and simultaneously keep…
Read MoreCommunications Kit: Foster Programs
This communications kit is our most jam-packed yet! The focus here is on foster-centric sheltering: the concept of moving more animals to home-based care rather than institutional care. To get more pets into foster homes, marketing and fostering have to work together to keep messaging steady and consistent, and we’ve created this kit with that…
Read MoreSpace-Themed Adoption Promotion Templates
We know shelter pets are out-of-this-world companions, and these 4 completely customizable flyers (2 dog designs, 2 cat designs) will allow you to spread the word. Consider your words if you pair these designs with a space crisis special — which may be hard for the average community member to understand. You can use this…
Read MoreCommunications Kit: Cats and Kittens
Help keep your community informed about the humane and effective programs that support both free-roaming and owned cats, and you’ll be spreading awareness about their importance while also getting more involvement which in turn helps keep cats safe and keep families together. Explore this toolkit which contains a broad collection of customizable tools, editable graphic…
Read MoreCommunications Kit: Keeping Families Together
In this second installment of communications kits designed to support your community-focused programming efforts, we tackle the topic of Keeping Families Together. The concept of keeping families together centers around the idea that people who love their pets should not have to be separated from them, but should instead be met with services designed to…
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