7 Genius Promo Ideas to Highlight Long Stay Pets

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Last month, in a presentation for the 2021 Best Friends National Conference, KC Pet Project’s Chief Communications Officer, Tori Fugate, and I were honored to present a fast-paced 25-minute workshop on Marketing Long-Stay Pets. At the end of the presentation, we shared a lookbook filled with successful campaigns and ideas for shining a light on…

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Instagram Hacks: Creating Reels in Minutes

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Reels are hot on Instagram right now and can help you organically reach more of your followers while also gaining exposure to a wider audience (and add new followers!). But the number one thing we hear from our friends in shelters and rescues is that it’s hard to find the time to create new reels…

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Fireworks Safety Templates – Graphics Suite

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Spread the word about safeguarding pets during fireworks with these easily customizable templates. The heavy-lifting is already done for you! Each item in this collection includes 5 tips to keep pets safe during fireworks season so you can keep followers informed and help prevent lost pets in the community. This suite includes 1 flyer template,…

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Marketing Magic for Long-Stay Pets

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Let’s face it: If we all had kennels full of fuzzy munchkins with perfect manners and zero health problems, we probably wouldn’t need to talk about long-stay pets. But for most organizations, there are always a handful of pets with behavioral, medical or public perception challenges that make finding adoptable homes more difficult. With a…

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Going Live! to Spotlight Long-Stay Pets

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When Guilford County Animal Services found itself with a number of dogs who needed some extra marketing attention, they turned to live streaming on social media to put them in the spotlight and pique the community’s interest in virtual pet adoptions. Heidi Mitchell, Virtual Adoption Counselor at Guilford County, shared that they tried two different…

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In Memory of Michie

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Michie – you hobbled into my life and stole my heart. You left this world way too soon after a fierce battle with Valley Fever and my heart broke into a million pieces.  I will never get over losing you. I miss you so much. – Jill Flynn

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In Memory of Portia

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Portia came to us with her sister as foster puppies. After about a day, we realized they were both very, very sick. They ended up having Parvovirus and because the rescue they were with didn’t have the funds to save them, they wanted to put them down. The rescuer that pulled them from the shelter…

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