Posts by Caitlin Quinn
Communications Kit: Keeping Families Together
In this second installment of communications kits designed to support your community-focused programming efforts, we tackle the topic of Keeping Families Together. The concept of keeping families together centers around the idea that people who love their pets should not have to be separated from them, but should instead be met with services designed to…
Read MoreJanuary 2022 Guest Speaker: Kim Stephenson Talks Cat Photography
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Read More5 Shelter Marketing Resolutions for the New Year
A new year means new adventures in marketing and communications! And it’s the perfect time to try something new or double down on the things you promised yourself you’d try. Below are 5 ideas and the resources you can use to widen your circle of support and continue to make the world a better place…
Read MoreThe Moment that Birdie was Seen
Before they became yours, how long was your pet waiting to find home? Maybe it was just days, or a few weeks, or maybe it was months that they spent hoping to be noticed. In some rarer instances, animals end up waiting for a year or more for someone to give them a chance. Birdie,…
Read MoreCommunications Kit: An Introduction to Community-Focused Animal Services
Community-focused animal sheltering means engaging the entire community in caring for our pets and supporting families with safety net services that keep companion animals in homes. This approach is shaping the future of companion animal welfare, helping families stay together while leaving space in shelters for the pets who truly need to be there. Getting…
Read MoreOctober 2021 Guest Interview: Kelly & Ian Schulze
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Read MoreTrick or Treat Candy Card Template
Spread the word about your adoptables and make it known that your organization is approachable, friendly, and part of the community! First thing’s first, we got this great idea from our friends at Animal Care Centers of NYC, who created and distribute templates featuring adoptables that can be attached to Halloween candy! This template is…
Read MoreSkillShare
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Read MoreSummer Games Overlay Collection
Every great social event or movement provides an opportunity to get new eyes on the pets and programs you’re promoting! This collection of 42 (!!!) different overlays is designed to help shine a light on all your pets — but has some great options for seniors, long-stay pets, and those with special active interests (like…
Read More7 Genius Promo Ideas to Highlight Long Stay Pets
Last month, in a presentation for the 2021 Best Friends National Conference, KC Pet Project’s Chief Communications Officer, Tori Fugate, and I were honored to present a fast-paced 25-minute workshop on Marketing Long-Stay Pets. At the end of the presentation, we shared a lookbook filled with successful campaigns and ideas for shining a light on…
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