AHA Webinar Series: Bio Writing to Build Connection

If photos and video open the door, then the descriptions and bios that we write for pets are what tend to seal the deal. Pet bios take many forms – most often as social media captions/descriptions or writeups on Petfinder or Adopt-a-Pet type sites. No matter where these will be seen, they become an important part of getting potential pet owners to take action and investigate adoption. This presentation will delve into how to use bios to help communicate effectively while also catching attention for long-stay or overlooked pets. Topics covered include How to use photo + video to maximize impact The importance of transparency and honesty in communications Strategies and activities to break through bio-writing boredom Avoiding the trap of stereotyping and proactively fighting misinformation How to shine extra light on hard to place or long-stay pets Download a PDF of the slides here, or watch the recording below Download

AHA Webinar Series: Bio Writing to Build Connection

Subscribe for news, tips, and ideas!

Get the latest information sent directly to your mailbox