Graphic Design Tips to Get More Pets Noticed!

12

Professional graphic design is a true art form, filled with immense skill and the wisdom of experience (shout out to all our talented design friends!). But we believe everyone has a bit of designer in them! If you’ve held any role in marketing or adoptions in animal welfare, or work for a small team, you’ve…

Read More

Inclusive Stock Photos: People and Pets Together

Updated Feature Image For Free Inclusive Stock Images

In 2023, we launched a site called PetsandPeoplePhotos.org, #ThankstoMaddie, in response to the gap in accurate and inclusive stock images for the animal wellbeing field. The goal of this photo library is to increase inclusivity and provide a welcoming environment for all community members. This library of photos is free to use for nonprofit and government-run…

Read More

Space-Themed Adoption Promotion Templates

Featured Image Space Templates

We know shelter pets are out-of-this-world companions, and these 4 completely customizable flyers (2 dog designs, 2 cat designs) will allow you to spread the word. Consider your words if you pair these designs with a space crisis special — which may be hard for the average community member to understand. You can use this…

Read More

5 Shelter Marketing Resolutions for the New Year

Feature Pup Nose Boop

A new year means new adventures in marketing and communications! And it’s the perfect time to try something new or double down on the things you promised yourself you’d try. Below are 5 ideas and the resources you can use to widen your circle of support and continue to make the world a better place…

Read More

A Friend in the Field: The Shelter Photography Field Guide

Field Guide Sampler

Batman is great, but let’s get one thing straight: you can bet Gotham would have stayed a big, scary mess a little longer if Robin hadn’t been tagging along for the ride. And is peanut butter truly as fantastic alone as it is with chocolate? Or jelly? Every Mac needs their (vegan) Cheese, and every…

Read More

7 Genius Promo Ideas to Highlight Long Stay Pets

Blog Header Image

Last month, in a presentation for the 2021 Best Friends National Conference, KC Pet Project’s Chief Communications Officer, Tori Fugate, and I were honored to present a fast-paced 25-minute workshop on Marketing Long-Stay Pets. At the end of the presentation, we shared a lookbook filled with successful campaigns and ideas for shining a light on…

Read More

Marketing Magic for Long-Stay Pets

122470867 10156661177279649 7145820969186685353 N

Let’s face it: If we all had kennels full of fuzzy munchkins with perfect manners and zero health problems, we probably wouldn’t need to talk about long-stay pets. But for most organizations, there are always a handful of pets with behavioral, medical or public perception challenges that make finding adoptable homes more difficult. With a…

Read More

Kitten Season Marketing Toolkit

Sample Image Kitten Season 1

Kitten Season brings with it a lot of tiny mouths to feed, a lot of litters needing fosters to help them thrive, and – let’s be honest – a whole lot of cuteness. It may not be a “season” that the public is familiar with, but it is one made much easier when we get…

Read More

Getting Shelter Pets Noticed with Better Bios

A4373415 Bowman 3

If photos and video open the door, then the descriptions and bios that we write for pets are what tend to seal the deal. Pet bios take many forms – most often as social media captions/descriptions or writeups on Petfinder or Adopt-a-Pet type sites. No matter where these will be seen, they become an important…

Read More