Posts Tagged ‘crisis communications’
Communications Kit: Space Crisis
When space crises strike, we need the community’s support and action to help us save lives. Whatever the inciting cause, the domino effect of space crisis situations means we need to get more pets into homes (foster or adoptive) faster, keep more pets with their families (and therefore out of the shelter), and simultaneously keep…
Read MoreShelter Capacity Meter: Customizable Template
Use this graphic in a post or newsletter to help communicate when your organization is reaching a dangerously full level. Consider your words and how often you deploy this type of message to ensure it doesn’t begin to lose its impact or the seriousness of the message. The concept of space in our shelters and…
Read MoreCommunicating About Space Crises
“SOS! We are in a state of emergency! We are DROWNING in dogs and cats and are in desperate need of help. Our shelter is FULL and we are begging and pleading for people who want to help us save lives! We simply don’t have room for all of the animals entering our shelter on…
Read MoreKeeping the Community Informed: The Power of Marketing During COVID-19
So often the word marketing conjures an image of Mad Men-style brainstorms and campaigns – all polish and slickness and sales. But for animal shelters and rescues, marketing is so much more. It’s the way we reach new adopters; connect with those in need of our services; garner support for humane laws and influence community…
Read MoreCreativity During a Crisis: Building Connection Through Social Media
In the midst of crisis, uncertainty and a global pandemic where everything in the animal welfare world seems to change on a daily basis, how do you maintain a level of engagement on social media, while still conveying the important information that you need to share with your supporters? At KC Pet Project, we’ve been…
Read MoreCrisis Communications during COVID-19: You’ve Got This!
The COVID-19 pandemic is unprecedented in its scale and impact on our day to day life, and for many — if not most of us — the news that our shelters and rescues would need to close or seriously limit services came nearly overnight. Moments of this significance require a swift response, and once staff…
Read MoreCOVID-19 Communications: Free Tools for Shelters & Rescues
For many of us, it feels like the past week has contained the emotions and activity of a year. So much has changed, and continues to change, about our daily life in general. And for shelters and rescues responding to the moving target of COVID-19 response, we know it’s been a series of pivots to…
Read MoreCoronavirus Response: Graphics + Overlays for Shelters
We know how hard everyone is working to balance both human health and animal lifesaving as information about Covid-19 rapidly evolves. Our hope is that this collection of 35 graphic overlays (transparent PNGs for you to place over photos or incorporate into designs) — promoting foster, adoption, social distancing with furry friends, and more —…
Read MoreCommunications & Marketing Guide for Shelters, Amid COVID-19
It’s been quite a week, hasn’t it? We know how hard everyone is working to balance both human health and animal lifesaving as information about Covid-19 rapidly evolves. And we know this can mean struggling to keep the community abreast of how each of these changes impacts your organization’s programs, events, and most importantly, pets.…
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