EDU
Back to Basics: Shelter Photography 101
A quality photograph has the power to form a connection that can change a life. It’s a little theory we’ve lived and grown by here at HeARTs Speak since our inception, and it’s helped us unite a global community of creative professionals who believe the same! It’s also the foundation for our Perfect Exposure Project…
Read MoreBarrier-Free Bio Writing
Successful adoptable pet marketing happens when we are able to create meaningful connections between our communities and adoptable animals. The bios we write for adoptable pets should make people feel encouraged to adopt, using positive and easily understood messages with minimal barriers. To a potential adopter, a barrier is something that makes adopting a…
Read MoreSummer Games Overlay Collection
Every great social event or movement provides an opportunity to get new eyes on the pets and programs you’re promoting! This collection of 42 (!!!) different overlays is designed to help shine a light on all your pets — but has some great options for seniors, long-stay pets, and those with special active interests (like…
Read More7 Genius Promo Ideas to Highlight Long Stay Pets
Last month, in a presentation for the 2021 Best Friends National Conference, KC Pet Project’s Chief Communications Officer, Tori Fugate, and I were honored to present a fast-paced 25-minute workshop on Marketing Long-Stay Pets. At the end of the presentation, we shared a lookbook filled with successful campaigns and ideas for shining a light on…
Read MoreFireworks Safety Templates – Graphics Suite
Spread the word about safeguarding pets during fireworks with these easily customizable templates. The heavy-lifting is already done for you! Each item in this collection includes 5 tips to keep pets safe during fireworks season so you can keep followers informed and help prevent lost pets in the community. This suite includes 1 flyer template,…
Read MoreMarketing Magic for Long-Stay Pets
Let’s face it: If we all had kennels full of fuzzy munchkins with perfect manners and zero health problems, we probably wouldn’t need to talk about long-stay pets. But for most organizations, there are always a handful of pets with behavioral, medical or public perception challenges that make finding adoptable homes more difficult. With a…
Read MoreOverlay Collection: Animal Services Appreciation Week
An entire week-long celebration of those quiet heroes of animal services all over the country! Introduce your followers to your ACOs / APOs / Animal Services Officers this week — share their stories, their favorite pets at the shelter, and why they love their jobs. This is a great opportunity to give your community a…
Read MoreDesign Template: Signs of Sick Kitten
Help clients understand when a kitten needs the shelter and when it’s important to leave them with this quick reference graphic created by our friends at Dallas Animal Services. Add your own logo and website, customize the call to action and brand colors, and in minutes you have a beautifully-designed graphic to help keep the…
Read MoreDesign Template: Found Kitten Flow Chart
Teamwork makes the dreamwork and we’re sending all our love to our friends at Dallas Animal Services for creating this Canva template and allowing us all access! Add your own logo and website, customize the call to action, and in minutes you have a beautifully-designed graphic to help keep the community informed and aware of…
Read MoreKitten Season Marketing Toolkit
Kitten Season brings with it a lot of tiny mouths to feed, a lot of litters needing fosters to help them thrive, and – let’s be honest – a whole lot of cuteness. It may not be a “season” that the public is familiar with, but it is one made much easier when we get…
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