Social media is a powerful tool, and central to so much of our marketing efforts on behalf of the animals. But because it’s always ‘on’, it can sometimes feel impossible to unplug. In this downloadable PDF guide, Brittany Muscato, Digital Marketing Specialist at Humane Society of Broward County in Florida, shares her tips and tricks for managing social media…

Read More

Instagram lovers rejoice! In a long-awaited and much-celebrated move, the app recently made pre-scheduling content possible for business accounts — and it has the potential to transform social media strategies for organizations with limited resources and operating budgets (ie; all of us working and volunteering in animal welfare)! It couldn’t have come at a more important…

Read More

Get planning for all of 2020 and beyond! Stay on top of a new decade of social content strategy and boost your marketing efforts through smart pre-planning with this living editorial calendar highlighting animal welfare-centric holidays and observances! Subscribe directly via your Google account, or download and import it into your own preferred calendar tool.…

Read More

Live-streaming is free, powerful and easily accessible: a win-win for you and animals in need! In this downloadable PDF guide, Colorado-based HeARTs Speak artist member Monique Rodriguez shares her tips and tricks for successful live-streaming on behalf of shelter pets.  

Read More

Giving Tuesday is an important day in the non-profit fundraising strategy, and it starts with sharing your needs with your community. Social media is a wonderful platform from which to generate donations and support, so here are some tools to inspire adorable, irresistible graphics to share leading up to and on the big day! These…

Read More

Hashtags = happiness! Strategic hashtag use can help you build your Instagram following, and get your content seen by the right audience. Download this quick cheat card for some of the most commonly used hashtags for animal welfare posts. Looking for more tips and tricks to rock Instagram? Check out this post over on the…

Read More

Whip up a perfectly sized cover image for your Facebook page with this handy template! It includes the most current dimensions for both desktop and mobile, so you can plan an optimized design that looks great no matter where your audience views it from.  

Read More

Social media is nothing short of a miracle for the world of animal welfare. It allows us to reach whole new audiences, save lives in creative ways, and maintain an affordable and effective marketing strategy while simultaneously transforming the conversation surrounding pet adoption into something more positive. But like all good things — it requires…

Read More

On a mission to manage your social media presence more efficiently this year? Download this infographic, chock full of tips and tricks for making the most of each of the main social media platforms. This is great insight for shelters, too, so forward it along to anyone you think could benefit from a little social media marketing…

Read More