Tips & Tricks
Bio Writing Cheat Sheet: Communicating Pet Personalities
This worksheet has all the words and phrases we love to help you communicate effectively about a pet’s personality or needs. Use these phrases only when you know for sure that a pet needs to be the one-and-only, or even to help describe when they have a little extra energy, when they’re working on themselves,…
Read MoreAnimal Name Inspiration
We’ve all had that moment in sheltering or rescue work, right? Where you’re faced with a litter of kittens or a new intake and the pet-naming section of your mind goes blank. Use this list for exactly those moments! Copy names listed here or let these jumpstart creativity in a bunch of amazing categories.
Read More25 Days of Social Content Ideas
Ever find yourself stuck on what to post on social media? Feeling a little burned out or tired of scrambling for last-minute concepts? Let us help you do the heavy lifting with ideas you can revisit over and over again to help inspire easy and meaningful interactions with your community of followers. Looking for more?…
Read MoreFound Pet Photo Tips
Help keep community members informed by sharing these quick tips for snapping a good photo of found pets. We know that good photos make all the difference to facial recognition, as well as catching the attention of searching owners and community members who can share far and wide. Download or print this one-page tip sheet…
Read MoreSocial Media Magic for Senior Dogs
Senior pups (and all senior pets!) deserve a chance in the spotlight, and what better way to help them find a foster or adopter than to highlight them on social media. But to take advantage of the amazing, free marketing resource that is social media, we have to be intentional with the way we use…
Read MoreAnimal Name Inspiration
Names are great opportunities to form fun associations for adopters — and perhaps inspire a love connection! Browse our pet name inspiration collection for some fun ideas for naming your adoptables. Want more? Check out this extensive list!
Read MorePet Bio-Writing The Interview Strategy
Conducting an ‘interview’ is a fun and versatile way to put together a fresh, memorable bio that intrigues and engages potential adopters! This guide, inspired by our Perfect Exposure Project, is full of sample questions and strategies to make bio-writing faster and more effective. Looking for more bio writing tips and tools? See examples of…
Read MoreTips for a Stress-Free Photo Session
A photo shoot has lots of moving parts but, with a little planning and care, they can remain stress-free and comfortable for everyone involved. In this downloadable PDF guide, Brittany Muscato, former Digital Marketing Specialist at Humane Society of Broward County in Florida, shares her tips and tricks for photo shoots that keep your models safe and happy,…
Read MoreBio Writing Toolkit
A good, relatable bio is the ultimate sidekick to a wonderful adoption photo! But with so many animals in need of great promotion, it can get hard to stay creative and inspired. This toolkit features a selection of bio writing resources from our EDU library, all bundled together to make fun, catchy, and accurate bios easier…
Read MoreYour Social is On Fire! (How Not to Burn Out)
Social media is a powerful tool, and central to so much of our marketing efforts on behalf of the animals. But because it’s always ‘on’, it can sometimes feel impossible to unplug. In this downloadable PDF guide, Brittany Muscato, Digital Marketing Specialist at Humane Society of Broward County in Florida, shares her tips and tricks for managing social media…
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