Marketing & Promotion
Shelter Marketing Content Calendar
The best social media and communications plans start with an editorial calendar! This is simply a editorial guide or map that helps you to stay on message and on plan, ensuring that your social media posts support your program, fundraising, and operational goals. This calendar can be downloaded directly to your own digital calendar and…
Read MoreCommunications Kit: An Introduction to Community-Focused Animal Services
Community-focused animal sheltering means engaging the entire community in caring for our pets and supporting families with safety net services that keep companion animals in homes. This approach is shaping the future of companion animal welfare, helping families stay together while leaving space in shelters for the pets who truly need to be there. Getting…
Read MoreSocial Toolkit Happy New Year
New year, new home! Ring in the new year and promote your adoptables or adoption specials with some festive overlays and easy copy/paste social post ideas. Newly updated for 2024 and ready to kick off some fresh new promotions!
Read More7 Genius Promo Ideas to Highlight Long Stay Pets
Last month, in a presentation for the 2021 Best Friends National Conference, KC Pet Project’s Chief Communications Officer, Tori Fugate, and I were honored to present a fast-paced 25-minute workshop on Marketing Long-Stay Pets. At the end of the presentation, we shared a lookbook filled with successful campaigns and ideas for shining a light on…
Read MoreMarketing Magic for Long-Stay Pets
Let’s face it: If we all had kennels full of fuzzy munchkins with perfect manners and zero health problems, we probably wouldn’t need to talk about long-stay pets. But for most organizations, there are always a handful of pets with behavioral, medical or public perception challenges that make finding adoptable homes more difficult. With a…
Read MoreOverlay Collection: Animal Services Appreciation Week
An entire week-long celebration of those quiet heroes of animal services all over the country! Introduce your followers to your ACOs / APOs / Animal Services Officers this week — share their stories, their favorite pets at the shelter, and why they love their jobs. This is a great opportunity to give your community a…
Read MoreKitten Season Marketing Toolkit
Kitten Season brings with it a lot of tiny mouths to feed, a lot of litters needing fosters to help them thrive, and – let’s be honest – a whole lot of cuteness. It may not be a “season” that the public is familiar with, but it is one made much easier when we get…
Read MoreFoster Actually Shareable Graphic
If you know, you know! Whether you’re watching Love Actually on repeat or you’re simply looking for a catchy way to promote fostering this holiday season, we’ve got you covered with two options: Use our ready to roll downloadable graphic (and give us tag @heartsspeak or shoutout using the hashtag #heartsspeak) or add your own photos…
Read MoreDesign Template: Straylight Savings Promotion
Daylight Savings is the perfect time to remind your community to check the chip! We’ve all experienced the heartbreak of pets entering our shelters with microchips, but registered to disconnected numbers or out of date ownership info. Use this opportunity to remind them to update their information in a fun and easy way. The template…
Read MoreAll-Things October Marketing Toolkit
If October was an episode of Friends, it’d definitely be “The One with all the Holidays.” There are countless hashtag holidays and pet-related celebrations to leverage in this 10th month, as well as traditional celebrations. This kit includes social media tip sheets and graphic overlays for Halloween, Fall, Adopt a Dog Month, and National Cat Appreciation…
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