Archive for December 2021
Shelter Marketing Content Calendar
The best social media and communications plans start with an editorial calendar! This is simply a editorial guide or map that helps you to stay on message and on plan, ensuring that your social media posts support your program, fundraising, and operational goals. This calendar can be downloaded directly to your own digital calendar and…
Read MoreThe Moment that Birdie was Seen
Before they became yours, how long was your pet waiting to find home? Maybe it was just days, or a few weeks, or maybe it was months that they spent hoping to be noticed. In some rarer instances, animals end up waiting for a year or more for someone to give them a chance. Birdie,…
Read MoreCommunications Kit: An Introduction to Community-Focused Animal Services
Community-focused animal sheltering means engaging the entire community in caring for our pets and supporting families with safety net services that keep companion animals in homes. This approach is shaping the future of companion animal welfare, helping families stay together while leaving space in shelters for the pets who truly need to be there. Getting…
Read MoreSocial Toolkit Happy New Year
New year, new home! Ring in the new year and promote your adoptables or adoption specials with some festive overlays and easy copy/paste social post ideas. Newly updated for 2024 and ready to kick off some fresh new promotions!
Read More5 Go-To Social Media Strategies for Shelters
Social media is a central component of most shelter pet marketing strategies — and as you’ve surely already noticed, it moves faster than a dog that just heard a cheese wrapper in the next room. Reels, live-streaming, and good old TikTok are picking up momentum, video charges ahead as the most-consumed type of content, and…
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