Archive for September 2021
Back to Basics: Shelter Photography 101
A quality photograph has the power to form a connection that can change a life. It’s a little theory we’ve lived and grown by here at HeARTs Speak since our inception, and it’s helped us unite a global community of creative professionals who believe the same! It’s also the foundation for our Perfect Exposure Project…
Read MoreBarrier-Free Bio Writing
Successful adoptable pet marketing happens when we are able to create meaningful connections between our communities and adoptable animals. The bios we write for adoptable pets should make people feel encouraged to adopt, using positive and easily understood messages with minimal barriers. To a potential adopter, a barrier is something that makes adopting a…
Read MoreIn Memory of Bobby
In memory of my sweet Bobby, the happiest dog I have ever met. You will always have my heart. – Arline Kerrigan
Read MoreCommunicating About Space Crises
“SOS! We are in a state of emergency! We are DROWNING in dogs and cats and are in desperate need of help. Our shelter is FULL and we are begging and pleading for people who want to help us save lives! We simply don’t have room for all of the animals entering our shelter on…
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