A photo shoot has lots of moving parts but, with a little planning and care, they can remain stress-free and comfortable for everyone involved. In this downloadable PDF guide, Brittany Muscato, former Digital Marketing Specialist at Humane Society of Broward County in Florida, shares her tips and tricks for photo shoots that keep your models safe and happy,…

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Social media is a powerful tool, and central to so much of our marketing efforts on behalf of the animals. But because it’s always ‘on’, it can sometimes feel impossible to unplug. In this downloadable PDF guide, Brittany Muscato, Digital Marketing Specialist at Humane Society of Broward County in Florida, shares her tips and tricks for managing social media…

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The best social media and communications plans start with an editorial calendar! This is simply a content guide or map that helps you to stay on message and on plan, ensuring that your social media posts support your program, fundraising, and operational goals. This calendar can be downloaded directly to your own digital calendar and…

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Live-streaming is free, powerful and easily accessible: a win-win for you and animals in need! In this downloadable PDF guide, Colorado-based HeARTs Speak artist member Monique Rodriguez shares her tips and tricks for successful live-streaming on behalf of shelter pets.  

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Ahhhh… if anyone knows how to relax, it’s pets. Promote your super chill, ultra cool, and très laidback adoptables with this set of Relaxation Day-inspired image decorations and social phrasing prompts. Check out our tutorial videos here under ‘video learning’ for a how-to. Looking for more fun holidays to plan social media content around? Check out our free printable social…

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Giving Tuesday is an important day in the non-profit fundraising strategy, and it starts with sharing your needs with your community. Social media is a wonderful platform from which to generate donations and support, so here are some tools to inspire adorable, irresistible graphics to share leading up to and on the big day! These…

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Teamwork makes the dream work when it comes to efficiently and effectively photographing shelter pets! Because shelters and rescue environments can be unpredictable, busy places and personalities can vary greatly among adoptable models, here’s a team setup solution to help you make the most of your time and resources. You’ll come out the other side with beautiful, eye-catching, and memorable…

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