Social media is a powerful tool, and central to so much of our marketing efforts on behalf of the animals. But because it’s always ‘on’, it can sometimes feel impossible to unplug. In this downloadable PDF guide, Brittany Muscato, Digital Marketing Specialist at Humane Society of Broward County in Florida, shares her tips and tricks for managing social media…

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The best social media and communications plans start with an editorial calendar! This is simply a content guide or map that helps you to stay on message and on plan, ensuring that your social media posts support your program, fundraising, and operational goals. This calendar can be downloaded directly to your own digital calendar and…

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Live-streaming is free, powerful and easily accessible: a win-win for you and animals in need! In this downloadable PDF guide, Colorado-based HeARTs Speak artist member Monique Rodriguez shares her tips and tricks for successful live-streaming on behalf of shelter pets.  

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We all have our favorite emojis…or even ones that might look like us. If your shelter pets were represented by emojis, which ones would they be? Celebrate World Emoji Day — and every occasion for a fun picture text — using this set of image overlays, complete with messaging ideas to jumpstart your social posting. Check out…

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Social media is nothing short of a miracle for the world of animal welfare. It allows us to reach whole new audiences, save lives in creative ways, and maintain an affordable and effective marketing strategy while simultaneously transforming the conversation surrounding pet adoption into something more positive. But like all good things — it requires…

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On a mission to manage your social media presence more efficiently this year? Download this infographic, chock full of tips and tricks for making the most of each of the main social media platforms. This is great insight for shelters, too, so forward it along to anyone you think could benefit from a little social media marketing…

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