Giving is the New Black Marketing Toolkit


The holiday season is just around the corner and Giving Tuesday and Black Friday are two perfect opportunities to create eye-catching promos for your pets and services. Inspire your fans to give a piece of their heart and remind them that love is priceless using this free toolkit full of designs and inspiration!  

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Seen = Saved The Perfect Exposure Project Ignites Creativity and Lifesaving

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This year, HeARTs Speak’s Perfect Exposure Project (PEP) is celebrating 5 years of hands-on, collaborative workshops in shelter photography and marketing. In that time, the program has worked with more than 571 shelter staff and volunteers who represent 99 different organizations in 25 cities/locations! Even more importantly, those participants in past workshops will be able…

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Social Toolkit: Bird Day & Month

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January is a month dedicated to celebrating our feathered friends. National Bird Day and Adopt a Rescued Bird Month are perfect occasions to remind your followers and fans about the delicate beauty of an adopted bird. Check out our tutorial videos here under ‘video learning’ for a how-to! These image overlays were created by our animal-loving…

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Social Toolkit: Happy Holidays

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Make the howlidays extra happy for a shelter pet — promote them far and wide using these festive overlays and copy ideas! Check out our tutorial videos here under ‘video learning’ for a how-to!  

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Social Toolkit Day of the Horse

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Celebrate our equine friends and promote your adoptable horses using these free image decorations and social messaging ideas. Check out our tutorial videos here under ‘video learning’ for a how-to!  

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Social Toolkit: Thanksgiving

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Grab your favorite family recipe, your stretchy pants, and these adorable image decorations for some Thanksgiving pet promos sure to please a crowd! There’s so much to be thankful for — and the animals we share our lives, work, and hearts with are right at the top of the list. These HeARTs Speak-exclusive image embellishments…

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Social Toolkit Giving Tuesday

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Giving Tuesday is an important day in the non-profit fundraising strategy, and it starts with sharing your needs with your community. Social media is a wonderful platform from which to generate donations and support, so here are some tools to inspire adorable, irresistible graphics to share leading up to and on the big day! These…

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Social Toolkit: Black Friday

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Tabby is the new black! And so is every other color a newly adopted pet could come in. This year, try shifting the Black Friday conversation to one of awareness and support for homeless pets. These humorous image decorations might pave the way for some truly priceless memories! These HeARTs Speak-exclusive image embellishments make for simple…

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Social Toolkit Halloween

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Tricks are cool, but treats are even better! And this set of easy-to-use image decorations is full of em’. Use your favorite program to add these fun Halloween-themed design elements to adoptable pet portraits and marketing pieces for spook-tastic social promos and beyond. Wondering where to start with post copy or catchy phrases to accompany your…

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