Communications Kit: Big Dogs

Big Dog Feature With Logos

When it comes to medium and large dogs, they face some of the most unique challenges both within our sheltering systems and within the community: They are disproportionately impacted by restrictive adoption policies, housing policies, and even laws. When times are tough for families, big dogs are some of the first to be impacted. Ultimately,…

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Social Media Magic for Senior Dogs

Senior Dog Social Preview Image

Senior pups (and all senior pets!) deserve a chance in the spotlight, and what better way to help them find a foster or adopter than to highlight them on social media. But to take advantage of the amazing, free marketing resource that is social media, we have to be intentional with the way we use…

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10 Tips for Better Senior Dog Photos

Senior Dog Photo Guide Feature Image

Getting photos of shelter or rescue pets can feel hard – sometimes the lighting isn’t the best or our four-legged friend has a case of the wiggles. And sometimes a pet can be camera shy. But thankfully a few small adjustments and the use of a handy cell phone can make a world of difference…

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Presentation Slides: Successfully Marketing Harder to Place Pets

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This presentation was created by Tori Fugate, Chief Communications Officer at KC Pet Project, and Caitlin Quinn, HeARTs Speak’s Director of Operations, and delivered at the 2o21 Best Friends National Conference. Take a look at the examples and strategies used to help promote pets that are sometimes a little harder to find homes for or…

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Senior Pets Marketing Toolkit

Seniorpromo

Senior pets aren’t old….they’re vintage! And this senior pet-centric promo toolkit includes everything you need to create inspiring, engaging promo pieces for our finely aged friends — from easy-to-use overlay designs, to photography tips, to bio writing prompts.  

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Giving is the New Black Marketing Toolkit

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The holiday season is just around the corner and Giving Tuesday and Black Friday are two perfect opportunities to create eye-catching promos for your pets and services. Inspire your fans to give a piece of their heart and remind them that love is priceless using this free toolkit full of designs and inspiration!  

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Adopt A Dog Month Marketing Toolkit

Adopadog Featured

October is Adopt A Dog Month — the perfect opportunity to promote all of your very good boys and very good girls! This promo toolkit includes easy-to-use photo overlay designs and some messaging ideas to get you started and inspired. Woof!  

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Fostering Marketing Toolkit

Fostertoolkit

Foster families make a world of difference for shelter pets — from one-night sleepovers to fospice care to long-term fosters to dog’s day out! Recruit more fosters, and celebrate and promote your pets in foster with this easy-to-use set of photo overlays. The toolkit also includes some messaging ideas for simple cut-and-paste social posts.  

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Pets With Disabilities Marketing Toolkit

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3 legs? No problem! Differently-abled pets experience the word with a whole lot of heart, and this digital promo toolkit can help you promote their boundless awesomeness! Inside you’ll find a set of easy-to-use photo and image overlay designs for deaf, blind, and other disabled pets, plus a messaging inspiration worksheet for quick and impactful…

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