Names are great opportunities to form fun associations for adopters — and perhaps inspire a love connection! Browse our pet name inspiration collection for some fun ideas for naming your adoptables.  

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Conducting an ‘interview’ is a fun and versatile way to put together a fresh, memorable bio that intrigues and engages potential adopters! This guide, inspired by our Perfect Exposure Project, is full of sample questions and strategies to make bio-writing faster and more effective. Looking for more bio writing tips and tools? See examples of…

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This presentation was created by Tori Fugate, Chief Communications Officer at KC Pet Project, and Caitlin Quinn, HeARTs Speak’s Director of Operations, for the 2019 Humane Society of the United States Animal Care Expo. Take a look at the examples and strategies used to help promote pets that are sometimes a little harder to find…

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A good, relatable bio is the ultimate sidekick to a wonderful adoption photo! But with so many animals in need of great promotion, it can get hard to stay creative and inspired. This toolkit features a selection of bio writing resources from our EDU library, all bundled together to make fun, catchy, and accurate bios easier…

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Start With What You Notice When you meet this animal or see a picture of it, what immediately stands out to you? From big to small, to outlandish to obvious — jot it all down! The most compelling descriptions are relatable and describe animals the way we describe our own pets. Use this opportunity to…

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Need to kick-start your bio writing strategy? Sometimes, the best bios are short, sweet, and super to the point. These roadmaps offer a quick set of mix and match options to get a great bio rolling faster.  

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Need to kick-start your bio writing strategy? Sometimes, the best bios are short, sweet, and super to the point. These roadmaps offer a quick set of mix and match options to get a great bio rolling faster.  

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The roadmap approach is a super useful way to whip up accurate, engaging bios in a little less time. We’ve included two tailored sets — one a little more playful, one more to-the-point. And you can also layer in mix n’ match questions! Available as a digital infographic, with each tailored section divided out as…

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Conducting an ‘interview’ is not only super fun, it’s a sure-fire way to inspire some fresh, outside-the-box descriptions for adoptable animals. The process is very fluid and versatile, the results are playful, and it can even open the door to exciting visual interpretations for some bonus promo material! This infographic, inspired by our Perfect Exposure…

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A unique, engaging, and endearing bio can be the spark that gets an adopter out of their seat and into the shelter! However, in the physically and emotionally demanding world of animal welfare where time and resources are often so limited, keeping the creative juices flowing can be a challenge. If you find yourself defaulting to the…

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