EDU
Social Media Magic for Senior Dogs
Senior pups (and all senior pets!) deserve a chance in the spotlight, and what better way to help them find a foster or adopter than to highlight them on social media. But to take advantage of the amazing, free marketing resource that is social media, we have to be intentional with the way we use…
Read More10 Tips for Better Senior Dog Photos
Getting photos of shelter or rescue pets can feel hard – sometimes the lighting isn’t the best or our four-legged friend has a case of the wiggles. And sometimes a pet can be camera shy. But thankfully a few small adjustments and the use of a handy cell phone can make a world of difference…
Read MoreCanva Templates to Promote Senior Pets!
Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, and other visual content. Most excitingly, it can be used for free or with a paid account (free for nonprofits!). For our purposes, it provides the perfect platform to provide plug-and-play designs that you can customize for your shelter…
Read MoreCreativity During a Crisis: Building Connection Through Social Media
In the midst of crisis, uncertainty and a global pandemic where everything in the animal welfare world seems to change on a daily basis, how do you maintain a level of engagement on social media, while still conveying the important information that you need to share with your supporters? At KC Pet Project, we’ve been…
Read More10 Tips for Great Foster Pet Photos
Getting photos of foster pets can feel hard – sometimes lighting in our home isn’t the best or our foster has the case of the wiggles. And sometimes a pet can be camera shy. But thankfully a few small adjustments and the use of a handy cell phone can make a world of difference. In the…
Read MoreEditable Canva Templates for Coronavirus Response
Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, and other visual content. Most excitingly, it can be used for free or with a paid account (free for nonprofits!). For our purposes, it provides the perfect platform to provide plug-and-play designs that you can customize for your shelter…
Read MoreCoronavirus Response: Graphics + Overlays for Shelters
We know how hard everyone is working to balance both human health and animal lifesaving as information about Covid-19 rapidly evolves. Our hope is that this collection of 35 graphic overlays (transparent PNGs for you to place over photos or incorporate into designs) — promoting foster, adoption, social distancing with furry friends, and more —…
Read MoreAnimal Name Inspiration
Names are great opportunities to form fun associations for adopters — and perhaps inspire a love connection! Browse our pet name inspiration collection for some fun ideas for naming your adoptables. Want more? Check out this extensive list!
Read MorePet Bio-Writing The Interview Strategy
Conducting an ‘interview’ is a fun and versatile way to put together a fresh, memorable bio that intrigues and engages potential adopters! This guide, inspired by our Perfect Exposure Project, is full of sample questions and strategies to make bio-writing faster and more effective. Looking for more bio writing tips and tools? See examples of…
Read MorePresentation Slides: Successfully Marketing Harder to Place Pets
This presentation was created by Tori Fugate, Chief Communications Officer at KC Pet Project, and Caitlin Quinn, HeARTs Speak’s Director of Operations, and delivered at the 2o21 Best Friends National Conference. Take a look at the examples and strategies used to help promote pets that are sometimes a little harder to find homes for or…
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