Marketing & Promotion
Design Templates: Celebrate Volunteers
Every day volunteers positively impact the work happening in our shelters, rescues, and advocacy organizations. In fact, they’re our life blood. So help celebrate them during National Volunteer Week (or any time!) with these pre-made but fully customizable/editable Canva templates. Add your own logo, change up the text, or feel free to add your own…
Read MoreSocial Media Magic for Senior Dogs
Senior pups (and all senior pets!) deserve a chance in the spotlight, and what better way to help them find a foster or adopter than to highlight them on social media. But to take advantage of the amazing, free marketing resource that is social media, we have to be intentional with the way we use…
Read MoreCreativity During a Crisis: Building Connection Through Social Media
In the midst of crisis, uncertainty and a global pandemic where everything in the animal welfare world seems to change on a daily basis, how do you maintain a level of engagement on social media, while still conveying the important information that you need to share with your supporters? At KC Pet Project, we’ve been…
Read MoreCoronavirus Response: Graphics + Overlays for Shelters
We know how hard everyone is working to balance both human health and animal lifesaving as information about Covid-19 rapidly evolves. Our hope is that this collection of 35 graphic overlays (transparent PNGs for you to place over photos or incorporate into designs) — promoting foster, adoption, social distancing with furry friends, and more —…
Read MoreAnimal Name Inspiration
Names are great opportunities to form fun associations for adopters — and perhaps inspire a love connection! Browse our pet name inspiration collection for some fun ideas for naming your adoptables. Want more? Check out this extensive list!
Read MorePet Bio-Writing The Interview Strategy
Conducting an ‘interview’ is a fun and versatile way to put together a fresh, memorable bio that intrigues and engages potential adopters! This guide, inspired by our Perfect Exposure Project, is full of sample questions and strategies to make bio-writing faster and more effective. Looking for more bio writing tips and tools? See examples of…
Read MorePresentation Slides: Successfully Marketing Harder to Place Pets
This presentation was created by Tori Fugate, Chief Communications Officer at KC Pet Project, and Caitlin Quinn, HeARTs Speak’s Director of Operations, and delivered at the 2o21 Best Friends National Conference. Take a look at the examples and strategies used to help promote pets that are sometimes a little harder to find homes for or…
Read MoreGiving is the New Black Marketing Toolkit
The holiday season is just around the corner and Giving Tuesday and Black Friday are two perfect opportunities to create eye-catching promos for your pets and services. Inspire your fans to give a piece of their heart and remind them that love is priceless using this free toolkit full of designs and inspiration!
Read MoreBio Writing Toolkit
A good, relatable bio is the ultimate sidekick to a wonderful adoption photo! But with so many animals in need of great promotion, it can get hard to stay creative and inspired. This toolkit features a selection of bio writing resources from our EDU library, all bundled together to make fun, catchy, and accurate bios easier…
Read MoreEditable Graphics: Dating App Template
Swipe right! This editable dating app-style template was designed by Artists Helping Animals member Eliza Rosen, and is a fun way to promote adoptable pets! Customize the text conversations, emojis, and add their details. Available in both Photoshop format and in Canva, this is a great design to spotlight a pet who’s been waiting to be noticed…
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