Bio Writing / Pet Descriptions
Bio Writing Cheat Sheet: Communicating Pet Personalities
This worksheet has all the words and phrases we love to help you communicate effectively about a pet’s personality or needs. Use these phrases only when you know for sure that a pet needs to be the one-and-only, or even to help describe when they have a little extra energy, when they’re working on themselves,…
Read MoreBarrier-Free Bio Writing
Successful adoptable pet marketing happens when we are able to create meaningful connections between our communities and adoptable animals. The bios we write for adoptable pets should make people feel encouraged to adopt, using positive and easily understood messages with minimal barriers. To a potential adopter, a barrier is something that makes adopting a…
Read More7 Genius Promo Ideas to Highlight Long Stay Pets
Last month, in a presentation for the 2021 Best Friends National Conference, KC Pet Project’s Chief Communications Officer, Tori Fugate, and I were honored to present a fast-paced 25-minute workshop on Marketing Long-Stay Pets. At the end of the presentation, we shared a lookbook filled with successful campaigns and ideas for shining a light on…
Read MoreMarketing Magic for Long-Stay Pets
Let’s face it: If we all had kennels full of fuzzy munchkins with perfect manners and zero health problems, we probably wouldn’t need to talk about long-stay pets. But for most organizations, there are always a handful of pets with behavioral, medical or public perception challenges that make finding adoptable homes more difficult. With a…
Read MoreGetting Shelter Pets Noticed with Better Bios
If photos and video open the door, then the descriptions and bios that we write for pets are what tend to seal the deal. Pet bios take many forms – most often as social media captions/descriptions or writeups on Petfinder or Adopt-a-Pet type sites. No matter where these will be seen, they become an important…
Read MoreAnimal Name Inspiration
Names are great opportunities to form fun associations for adopters — and perhaps inspire a love connection! Browse our pet name inspiration collection for some fun ideas for naming your adoptables. Want more? Check out this extensive list!
Read MorePet Bio-Writing The Interview Strategy
Conducting an ‘interview’ is a fun and versatile way to put together a fresh, memorable bio that intrigues and engages potential adopters! This guide, inspired by our Perfect Exposure Project, is full of sample questions and strategies to make bio-writing faster and more effective. Looking for more bio writing tips and tools? See examples of…
Read MoreBio Writing Toolkit
A good, relatable bio is the ultimate sidekick to a wonderful adoption photo! But with so many animals in need of great promotion, it can get hard to stay creative and inspired. This toolkit features a selection of bio writing resources from our EDU library, all bundled together to make fun, catchy, and accurate bios easier…
Read MoreCheat Sheet: Bio Writing Mix & Match Sentences
Need to kick-start your bio writing strategy? Sometimes, the best bios are short, sweet, and super to the point. These roadmaps offer a quick set of mix and match options to get a great bio rolling faster.
Read MoreCheat Sheet: Bio Writing Templates
Need to kick-start your bio writing strategy? Sometimes, the best bios are short, sweet, and super to the point. These roadmaps offer a quick set of mix and match options to get a great bio rolling faster.
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