Posts by Caitlin Quinn
How Merchandising Can Help Spread Your Mission + Messaging
More and more, shelters and rescues are creating merchandise – selling items in freshly minted retail areas in shelters, selling online or as part of a fundraiser, using t-shirts or pins to commemorate a special event, and more! But have you ever stopped to think about how, even beyond raising funds, merchandise can play a…
Read MoreAnatomy of a Successful Instagram Post
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Read MoreCreating an Internal Stock Library Shelter Shot List
When it comes to putting our best marketing foot forward in animal welfare, much of promoting our animals, services, and organizations comes down to being able to tell the stories of our work. Beyond promoting available animals, we start to connect with our communities best when we’re showing them everything from the enrichment we provide…
Read MoreSeen = Saved The Perfect Exposure Project Ignites Creativity and Lifesaving
This year, HeARTs Speak’s Perfect Exposure Project (PEP) is celebrating 5 years of hands-on, collaborative workshops in shelter photography and marketing. In that time, the program has worked with more than 571 shelter staff and volunteers who represent 99 different organizations in 25 cities/locations! Even more importantly, those participants in past workshops will be able…
Read MoreEasy Tips for Great Shelter Pet Photos
Photos are a vital part of not only finding homes faster for homeless pets but transforming the way communities perceive shelters and pet adoption. A great photo helps a pet make an emotional connection in an instant— and that can be the key to motivating someone to visit the shelter to save a life. Here…
Read More5 Fast Tips for Great Pet Bios
Start With What You Notice When you meet this animal or see a picture of it, what immediately stands out to you? From big to small, to outlandish to obvious — jot it all down! The most compelling descriptions are relatable and describe animals the way we describe our own pets. Use this opportunity to…
Read MoreHeARTs Speak’s ‘Petblicity’ Wins a Final Spot in Innovation Showdown!
HeARTs Speak is thrilled to announce that it has been named one of the two finalists in the 2018 Innovation Showdown, a collaborative investment project launched by the nation’s top animal welfare organizations. HeARTs Speak submitted a proposal to create an online, cloud-based, mobile-friendly tool called Petblicity, an all-in-one marketing assistant for every shelter, rescue, and animal advocacy organization.…
Read MoreThe Perfect Exposure Project Goes Westward!
KICKING OFF OUR 2017 SERIES OF PHOTOGRAPHY AND TRAINING WORKSHOPS IN THE BAY AREA There’s something magical that happens when diverse organizations get together to problem-solve and learn. The Perfect Exposure Project (PEP) is a program that focuses on bringing together multiple organizations within a community in order to learn about maximizing resources, space,…
Read MoreCoffee and Cats: Bringing Adoption to the People
At the Cat Cafe in San Diego, the curious and content residents of the business can purr their way right into new homes! Cats from the San Diego Humane Society are fostered by the cafe and are able to be adopted directly from that location, all between sips of latte or cappuccino.
Read MoreCapturing Connection: Tips for Photographing Pets With People
For most of us, the connection we share with our furry friends is a large part of why we are driven to help more animals find a life of love and happiness with their own humans. And the promise of that connection can be a powerful tool in the promotion of shelter pets. Not only…
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