EDU
Overlay Collection: Quotes to Build Connection
Quotes have the power to inspire action, to build a connection, and add a bit of magic to a photo. They can also help make a potential adopter or community member see a shelter pet or an organization’s services through the lens of the quote itself, adding texture and context to what they are seeing…
Read MoreSenior Pets Marketing Toolkit
Senior pets aren’t old….they’re vintage! And this senior pet-centric promo toolkit includes everything you need to create inspiring, engaging promo pieces for our finely aged friends — from easy-to-use overlay designs, to photography tips, to bio writing prompts.
Read MoreGiving is the New Black Marketing Toolkit
The holiday season is just around the corner and Giving Tuesday and Black Friday are two perfect opportunities to create eye-catching promos for your pets and services. Inspire your fans to give a piece of their heart and remind them that love is priceless using this free toolkit full of designs and inspiration!
Read MoreAdopt A Dog Month Marketing Toolkit
October is Adopt A Dog Month — the perfect opportunity to promote all of your very good boys and very good girls! This promo toolkit includes easy-to-use photo overlay designs and some messaging ideas to get you started and inspired. Woof!
Read MoreFostering Marketing Toolkit
Foster families make a world of difference for shelter pets — from one-night sleepovers to fospice care to long-term fosters to dog’s day out! Recruit more fosters, and celebrate and promote your pets in foster with this easy-to-use set of photo overlays. The toolkit also includes some messaging ideas for simple cut-and-paste social posts.
Read MoreTips for a Stress-Free Photo Session
A photo shoot has lots of moving parts but, with a little planning and care, they can remain stress-free and comfortable for everyone involved. In this downloadable PDF guide, Brittany Muscato, former Digital Marketing Specialist at Humane Society of Broward County in Florida, shares her tips and tricks for photo shoots that keep your models safe and happy,…
Read MoreBio Writing Toolkit
A good, relatable bio is the ultimate sidekick to a wonderful adoption photo! But with so many animals in need of great promotion, it can get hard to stay creative and inspired. This toolkit features a selection of bio writing resources from our EDU library, all bundled together to make fun, catchy, and accurate bios easier…
Read MoreEditable Graphics: Dating App Template
Swipe right! This editable dating app-style template was designed by Artists Helping Animals member Eliza Rosen, and is a fun way to promote adoptable pets! Customize the text conversations, emojis, and add their details. Available in both Photoshop format and in Canva, this is a great design to spotlight a pet who’s been waiting to be noticed…
Read MoreYour Social is On Fire! (How Not to Burn Out)
Social media is a powerful tool, and central to so much of our marketing efforts on behalf of the animals. But because it’s always ‘on’, it can sometimes feel impossible to unplug. In this downloadable PDF guide, Brittany Muscato, Digital Marketing Specialist at Humane Society of Broward County in Florida, shares her tips and tricks for managing social media…
Read MorePets With Disabilities Marketing Toolkit
3 legs? No problem! Differently-abled pets experience the word with a whole lot of heart, and this digital promo toolkit can help you promote their boundless awesomeness! Inside you’ll find a set of easy-to-use photo and image overlay designs for deaf, blind, and other disabled pets, plus a messaging inspiration worksheet for quick and impactful…
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