Marketing & Promotion
St. Patrick’s Day Marketing Toolkit
Give your adoptable pets a little luck o’ the Irish this St. Patrick’s Day. Make a green scene and get the party started with this free set of photo overlays and messaging ideas for your campaigns and social posts. Visit our tutorial videos on YouTube for tips on how to use our digital image overlays. The designs…
Read MorePizza Party Marketing Toolkit
“When the moon hits your eye like a big pizza pie, that’s amore…!” Pizza is a great unifier. Add a few of our super tasty image overlays to your next batch of adoptable pet portraits, and steal our idea for quick social messaging copy! Visit our tutorial videos under ‘video learning’ for tips on how to use…
Read MorePet Bio Writing The Roadmap
The roadmap approach is a super useful way to whip up accurate, engaging bios in a little less time. We’ve included two tailored sets — one a little more playful, one more to-the-point. And you can also layer in mix n’ match questions! Available as a digital infographic, with each tailored section divided out as…
Read MorePet Bio Writing: Interview Strategy Infographic
Conducting an ‘interview’ is not only super fun, it’s a sure-fire way to inspire some fresh, outside-the-box descriptions for adoptable animals. The process is very fluid and versatile, the results are playful, and it can even open the door to exciting visual interpretations for some bonus promo material! This infographic, inspired by our Perfect Exposure…
Read MoreBio Writing Tools Adjective Alternatives
A unique, engaging, and endearing bio can be the spark that gets an adopter out of their seat and into the shelter! However, in the physically and emotionally demanding world of animal welfare where time and resources are often so limited, keeping the creative juices flowing can be a challenge. If you find yourself defaulting to the…
Read MoreAdoption Software Image Sizing: Cheat Sheet
Get the most out of any adoption software by optimizing your images! Refer to this handy cheat sheet for the ideal dimensions and specifications for each of the most popular platforms.
Read MoreTips for Writing Pet Bios
An engaging and exciting bio is the cherry on top of a great photograph! In this 4-page guide, you’ll get fresh inspiration for new bios that work outside the box, and fun examples from HeARTs Speak artists that have sealed the deal for shelter pets.
Read More