FEATURED TOOLS AND RESOURCES
SPRING SOCIAL TOOLKIT
Celebrate Spring: flowers, sunshine, & shelter pets!
BIO WRITING TOOLKIT
All the things for bio writing magic!
SOCIAL TOOLKIT: EARTH DAY
Reduce, Rescue, Rehome
DOWNLOADS LIBRARY
VIDEO LEARNING
Tutorials and demonstrations for photo editing, photographing pets in shelters and rescues, and using our downloadable tools
FROM THE BLOG
Creating an Internal Stock Library: Shelter Shot List
When it comes to putting our best marketing foot forward in animal welfare, much of promoting our animals, services, and organizations comes down...
Easy Tips for Great Shelter Pet Photos
Photos are a vital part of not only finding homes faster for homeless pets but transforming the way communities perceive shelters and pet...
Your Social is On Fire! (Here’s How Not to Burn Out)
Go you! You’ve been absolutely killing it on social media! Your posting schedule is robust, no comment goes unresponded to, and your engagement...
CONTINUED EDUCATION
Check out these great resources from our friends
Marketing Best Practices | Animal Farm Foundation
Creating a Call To Action: Digital Storytelling | ASPCA Pro
Breed Labels: When Guesses Turn Into Predictions | Animal Farm Foundation
Marketing Pets for Adoption | Petfinder Pro
Both Simple and True: The Secrets of Effective Storytelling | Inc
Three Ways to Harness the Power of Inspirational Marketing | SpinSucks
4 Steps to Creating Your Nonprofit’s Storytelling Strategy | NPEngage
Changing the Stories We Tell About Pet Ownership | Animal Sheltering
Approach Adoptions From a Fresh Perspective | Animal Sheltering
Nonprofit Ready
Social Media 201, Inspiring Fans to Take Action | ASPCA Pro
The Rise of the Meme | ASPCA Pro
Fundraising With Social Media | ASPCA Pro
Streamlining Content With Calendars | Sprout Social
What is Social Media Engagement? | Sprout Social
Free Guides for Upping Your Animal Organization’s Social Media Game | Maddie’s Fund
Who Really Sees You on Facebook? | NPEngage
Animal Shelter Social Media
Shift Away From Negative Ads Increases Giving | The Chronicle of Philanthropy
The Impact of Photo Quality on the Perceived Adoptability of Shelter Dogs | HeARTs Speak Artist Member Helia Zarkosh, Seana Dowling-Guyer, MS, and Emily McCobb, DVM, MS, DACVAA.
The Rescue Story: Helpful Fundraising Message or Harmful Stereotype? | Animal Sheltering
Speed of Dog Adoption: Impact of Online Photo Traits | Journal of Applied Animal Welfare Science
How Starting From Scratch and Thinking Outside the Shelter Can Get Long-Stay Dogs Adopted | Maddie’s Fund
The Internet + Toys Help Shelter Cats Get Adopted | Companion Animal Psychology
Video Helps Shelter Dogs Show Off Their Personalities | Companion Animal Psychology
Photos of Shelter Pets are Their Voices: Make Them Sing! | Maddie’s Fund
Shelter Dogs Benefit From the Power of a Photo | Mother Nature Network
Pet Adoption and the Science of Cat Videos | Maddie’s Fund
Why Creative Writing is Essential to Saving Lives | Best Friends
Adobe Education Exchange
Skillshare
CreativeLive
Learn Pet Photography | with Charlotte Reeves
Hair of the Dog | A blog for Pet Photographers
Lessons on Creating and Compositing | Susan Schmitz
Jill Flynn’s Online Photography School | Bryan Peterson School
Writing a Winning Press Release | ASPCA Pro
These resources are brought to you thanks to generous support from our friends at:
