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Check out these great resources from our friends
Marketing Best Practices | Animal Farm Foundation
Creating a Call To Action: Digital Storytelling | ASPCA Pro
Breed Labels: When Guesses Turn Into Predictions | Animal Farm Foundation
Marketing Pets for Adoption | Petfinder Pro
Both Simple and True: The Secrets of Effective Storytelling | Inc
Three Ways to Harness the Power of Inspirational Marketing | SpinSucks
4 Steps to Creating Your Nonprofit's Storytelling Strategy | NPEngage
Changing the Stories We Tell About Pet Ownership | Animal Sheltering
Approach Adoptions From a Fresh Perspective | Animal Sheltering
Nonprofit Ready
Social Media 201, Inspiring Fans to Take Action | ASPCA Pro
The Rise of the Meme | ASPCA Pro
Fundraising With Social Media | ASPCA Pro
Streamlining Content With Calendars | Sprout Social
What is Social Media Engagement? | Sprout Social
Free Guides for Upping Your Animal Organization’s Social Media Game | Maddie’s Fund
Who Really Sees You on Facebook? | NPEngage
Animal Shelter Social Media
Shift Away From Negative Ads Increases Giving | The Chronicle of Philanthropy
The Impact of Photo Quality on the Perceived Adoptability of Shelter Dogs | HeARTs Speak Artist Member Helia Zarkosh, Seana Dowling-Guyer, MS, and Emily McCobb, DVM, MS, DACVAA.
The Rescue Story: Helpful Fundraising Message or Harmful Stereotype? | Animal Sheltering
Speed of Dog Adoption: Impact of Online Photo Traits | Journal of Applied Animal Welfare Science
How Starting From Scratch and Thinking Outside the Shelter Can Get Long-Stay Dogs Adopted | Maddie's Fund
The Internet + Toys Help Shelter Cats Get Adopted | Companion Animal Psychology
Video Helps Shelter Dogs Show Off Their Personalities | Companion Animal Psychology
Photos of Shelter Pets are Their Voices: Make Them Sing! | Maddie's Fund
Shelter Dogs Benefit From the Power of a Photo | Mother Nature Network
Pet Adoption and the Science of Cat Videos | Maddie's Fund
Why Creative Writing is Essential to Saving Lives | Best Friends
Adobe Education Exchange
Skillshare
CreativeLive
Learn Pet Photography | with Charlotte Reeves
Hair of the Dog | A blog for Pet Photographers
Lessons on Creating and Compositing | Susan Schmitz
Jill Flynn's Online Photography School | Bryan Peterson School
Writing a Winning Press Release | ASPCA Pro
These resources are brought to you with thanks to the generous investors of the 2018 Innovation Showdown:
