Do you remember the first time you saw your pet?

In 2006. I was considering adopting a new dog and I joined the forum for a rescue near me (in the days before social media). I was drawn to this group because the person who ran the rescue was a photographer, and he took beautiful photographs that tapped into the souls of the dogs in his care. The first time I saw Iggy it was in one such photograph of him and his 7 littermates.

Iggy stood out to me for many reasons: The photos I saw captured more than what you were seeing on the surface. He was significantly larger than the other pups but simultaneously subdued, and he looked like a deep thinker: An old soul, sitting back and taking it all in, who also needed reassurance from his someone special.

When I met him in person, I immediately fell even more in love with the depth behind his then vibrant green eyes. I saw his uniqueness and I felt the beginning of a soul connection that would eventually inspire the founding of HeARTs Speak. I was even told he might have a heart condition, (which turned out not to be true) but honestly none of that mattered. He was my dog.

Iggy was my rock, my co-pilot, always by my side 24/7 for 13 years and 8 months. Through my own cancer diagnosis, the loss of my father, my aunt, and all the ups and downs life throws at you, he was there. I was his person, and he, my dog. Because of him, I am a better person and I believe the world is a kinder place for animals.

I know many of you have similar stories of the pets that changed your life. The past year has been difficult for animals like ours who are still waiting for homes, as the pandemic continues to restrict shelters’ activities. Now more than ever, the key to that home is being seen online, with imagery and marketing powerful enough to create a soul connection with a pet in need. Our programs provide shelters and rescues with the resources to make those connections happen faster.

Our work here at HeARTs Speak continues to center on giving each animal in need the opportunity to be seen, and to become as valued, beloved, and life-changing as our own soul pets. You can help make this possible by ensuring that shelter and rescue pets get their moment in the spotlight, even in the toughest moments.

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Lisa Tatsuko Prince

Lisa Tatsuko Prince

Lisa has always shared her life with a colorful collection of animal friends. An artist, professional photographer, and tireless advocate for all living things, she was inspired to found HeARTs Speak by her soul dog, Iggy. Lisa feels passion is the spark that can ignite change, and she strives to create a work culture that always considers and acts on this. A natural collaborator, Lisa believes in empowering stakeholders to come together and shape their shared vision of the future for animals.


  1. Judy Throop Judy Throop on November 14, 2021 at 6:55 am

    I do believe getting the pictures out there helps so much when trying to get the animal noticed. Everything has gone to online and a connection with a picture can mean falling in love with that beautiful soul. I take pictures at 4 rescue groups and I would love to be able to get the best picture out there. I have been told my pictures are beautiful. I just want to do so much more. I would love any information you could share about getting these sweet babies out there. I do believe the picture can make or break the input of an animal. To me they are my life, my loves my everything. Thank you so much for all you do. Sincerely Judy

    • Lisa Tatsuko Prince Fishler Lisa Tatsuko Prince Fishler on January 26, 2022 at 6:45 pm

      Thanks so much for your kind words, as well as all you are doing to help animals in need in your community! I hope you’ll consider joining forces with us some day! All the best, Lisa