Senior pups (and all senior pets!) deserve a chance in the spotlight, and what better way to help them find a foster or adopter than to highlight them on social media. But to take advantage of the amazing, free marketing resource that is social media, we have to be intentional with the way we use it and understand a bit about the best practices for each platform.

 

This guide gives some advice for just that — an overview of how to succeed, a quick reference guide to Facebook, Instagram and Twitter, and some senior-dog-specific promotion ideas, hashtags, and more!

 

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This guide was created thanks to a grant from the Grey Muzzle Organization!