Presentation: Marketing that Moves Hard to Place Pets
This presentation from the 2019 Animal Care Expo conference in New Orleans, LA was presented by Tori Fugate, Chief Communications Officer at KC Pet Project, and HeARTs Speak’s own Director of Operations, Caitlin Quinn. The reality of our work is that you don’t always have highly adoptable pets looking for homes. Sometimes you have challenging pets to place—those who tend to be overlooked or take longer to find new homes for other reasons. This session focuses on easy-to-implement, free and fun ways to reach new audiences, all while working to reach your lifesaving goals. Through humor, out-of-the-box strategies, transparency and creative media, we’ll discuss how to help make all of your animals shine.