7 Genius Promo Ideas to Highlight Long Stay Pets

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Last month, in a presentation for the 2021 Best Friends National Conference, KC Pet Project’s Chief Communications Officer, Tori Fugate, and I were honored to present a fast-paced 25-minute workshop on Marketing Long-Stay Pets. At the end of the presentation, we shared a lookbook filled with successful campaigns and ideas for shining a light on…

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Magnet – Adjectives Alternatives

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Finding yourself resorting to the same descriptors for every pet bio you write? Our adjective alternatives magnet is a handy resource for jazzing up your write-ups!

Slap it on the nearest fridge or filing cabinet for an inspiring cheat-sheet of words to expand your vocab.

5″ x 7″

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Where Do Your Stories Go?

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Have you ever noticed that long after your body comes home from helping animals, your mind is still there with them, working through what you experienced that day? Or maybe you feel anxious or sad, but you can’t put your finger on why exactly. The answer, in part, is tied to the stories you’ve absorbed during…

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Are You Missing Out on These Social Media Opportunities?

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No doubt social media is a great way to help bring more attention to your adoptables, along with other activities and campaigns going on in your organization. Unfortunately, it’s also a very crowded platform, and you compete with zillions of other messages to grab potential supporters and adopters attention. While posting charismatic adoptable bios and…

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A Day In The Life: Cynthia Barker

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HeARTs Speak member, Cynthia Barker, has an undeniable flair for photographing felines. But rest assured, her talents don’t stop there. In fact, she’s a tireless, portrait-producing force for all of the animals that call her local rescue group, Friendswood Animal Advocates, ‘home’. 

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