Field Guide

Use code ‘MEMBERLOVE‘ in the shop checkout for a member-exclusive 25% discount on the official photography and handbook of our Perfect Exposure Project workshops.

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Savage Universal

Project Pet Portraits is Savage Universal’s campaign to sponsor volunteer photographers with free paper backdrops. Click to apply through their website.

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Animal Name Inspiration

Names are great opportunities to form fun associations for adopters — and perhaps inspire a love connection! Browse our pet name inspiration collection for some fun ideas for naming your adoptables. Want more? Check out this extensive list!  

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Pet Bio-Writing The Interview Strategy

Conducting an ‘interview’ is a fun and versatile way to put together a fresh, memorable bio that intrigues and engages potential adopters! This guide, inspired by our Perfect Exposure Project, is full of sample questions and strategies to make bio-writing faster and more effective. Looking for more bio writing tips and tools? See examples of…

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Presentation Slides: Successfully Marketing Harder to Place Pets

This presentation was created by Tori Fugate, Chief Communications Officer at KC Pet Project, and Caitlin Quinn, HeARTs Speak’s Director of Operations, and delivered at the 2o21 Best Friends National Conference. Take a look at the examples and strategies used to help promote pets that are sometimes a little harder to find homes for or…

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Overlay Collection: Quotes to Build Connection

Quotes have the power to inspire action, to build a connection, and add a bit of magic to a photo. They can also help make a potential adopter or community member see a shelter pet or an organization’s services through the lens of the quote itself, adding texture and context to what they are seeing…

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Senior Pets Marketing Toolkit

Senior pets aren’t old….they’re vintage! And this senior pet-centric promo toolkit includes everything you need to create inspiring, engaging promo pieces for our finely aged friends — from easy-to-use overlay designs, to photography tips, to bio writing prompts.  

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